Businesses around the world are upgrading their services to meet the needs of modern audiences – and right now, one of the most convenient ways to scale efforts and maximise profits is to utilise social media. As traditional marketing efforts are becoming less effective than their digital counterparts, advertising campaigns are moving into newer territories and it won’t be as simple as creating great content anymore.
Both entrepreneurs and businesses of all sizes now need to consider the impact that their wider social media presence can have on audiences.
What is a social media profile?
A social media profile is a place where consumers can go to learn more about your brand and browse your content. As Covid-19 changed the way that businesses operate online and how consumers undertake their shopping endeavours, it is imperative for businesses to have a social media presence to establish themselves as reputable and trustworthy brands that offer fantastic products and services.
The better curated a social media profile is and the more cohesive it looks, the more likely interested viewers are to want to interact with it – or at the very least follow the page, which will enable new posts to show up in their personal feeds.
How to curate a social media page that performs
First of all, you will need to consider the platform that you want to use to establish your business on, and what your main goals for this page will be. Those offering services typically favour platforms like Facebook, where they can share business-related content that will appeal to more local audiences.
Those selling products however, often lean more towards Instagram, as it’s very simple to share promotional imagery – but platforms like TikTok are growing in popularity too, as brands can upload short videos showcasing products and share the reviews from other users with ease.
Once you have defined the right platform and content, it can be time to start creating photo collections and videos that will have a high impact and maximise engagement potential. CapCut templates are a great place to start if you don’t have much experience or are not confident in your skills, and you’ll find thousands of highly customisable photo and video templates in a host of styles to fit almost any niche.
If you are confident in your skills however, photo and video editing tools can still be an integral part of your social media content creation itinerary, even if you simply use an AI portrait generator to create a stunning headshot for your profile picture. The main aim is to create a page that showcases content that fits a specific theme, tells a brand story and establishes you as a worthwhile business to interact with online.
The benefits of an engaging social media profile
When you have a well-curated social media profile that attracts attention, you will increase your potential to reach audiences, promote your products and services, increase engagement, maximise click-throughs, better share updates and important information, ensure scalability and longevity in your niche and so much more. With the assistance of the AI video and photo editing tools on offer at CapCut, you can create the imagery you need in as little as a few clicks; with no skills and often for free.
