A theatre ticket app known for its cheap deals is opening a physical shop in London. TodayTix is the home of Rush and Lottery tickets for West End shows.
The former gives you the cheapest option for last-minute West End tickets. The latter gives those who enter the chance to win heavily discounted tickets to shows like Hamilton and Harry Potter and the Cursed Child.
TodayTix sells tickets for shows like The Lion King, Wicked, and Frozen. Tickets often start at around £30, with tickets to Matilda starting at £23 at the time of writing.
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Now, TodayTix is launching a physical shop at Leicester Square Tube station. The shop will have exclusive prices only available in person.
The TodayTix shop will offer tickets to the West End and Off-West End’s best shows. There will be a concierge team of dedicated staff members who will share their expertise and show recommendations.
Customers will be able to purchase tickets to London’s most popular plays and musicals through self-service kiosks, much like you’d find in Tesco or McDonald’s. According to TodayTix, it’s the first of its kind for theatre tickets in the world.
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Designed by award-winning Lumsden Design, the store features elements inspired by classic theatre decor and lighting, as well as host five digital screens rotating six dynamic show cover images.
Customers will also have access to a lounge where they can enjoy a premium seated experience while purchasing tickets and secure additional bundles and packages.
The shop also houses a window display of extravagant costumes from shows. To celebrate the opening, the display will feature Elsa’s dress from Disney’s Frozen The Musical.
You can find the TodayTix shop by Leicester Square Underground Station, or shop tickets here.
