Plans have been unveiled for the transformation of the iconic former Vogue House in Mayfair.
Originally purpose-built in 1958 for publishing giant Condé Nast, the building served as the headquarters for leading fashion titles such as Vanity Fair and British Vogue until 2024, when Condé Nast relocated to the Adelphi Building on the Strand.
Now owned by Global Holdingsand to be known as 1 Hanover Squarethe property is positioned at the heart of the revitalised West Endbenefiting from close proximity to the Elizabeth line and the Bond Street station entrance.
The landmark building on the south-east corner of Hanover Square will turn into a modern office and retail destination, with a significant new restaurant at ground level although, the proposal is yet to be considered for approval by Westminster City Council.
Redevelopment plans for former Vogue House in Mayfair
The redevelopment, subject to council approval, centres on a “deep retrofit” rather than demolition:
- 62% of the floor slabs and 92% of the historic facades fronting Hanover Square and St George Street will be retained.
- The extension will increase the building’s total area to over 88,000 sq ft, across six floors with new external terracing.
- The plans include an additional 524 sqm of ground floor retail space earmarked for a major new restaurant.
This sensitive approach is designed to modernise the building for contemporary office use while preserving much of its architectural heritage.
Hanover Square’s transformation
The project is part of the wider transformation of Hanover Square from a once-unremarkable corner of Mayfair into a high-profile destination for business, retail, and leisure. The arrival of the Elizabeth Line has supercharged interest in the area, attracting new office tenants, hospitality venues, and public realm enhancements, including pedestrianisation and new green spaces.
If approved, the plans for 1 Hanover Square will not only create new office and hospitality opportunities but also reinforce the area’s reputation as a hub for businesses and restaurants. It marks the next chapter for a building synonymous with London’s style and media landscape for nearly seven decades.
