Kevin Rockey has been appointed CEO of the area at Zetter Hotels, which is a newly established position in the company.
He monitors the launch of 68 bedroom Zetter Bloomsbury, which is expected to open in January 2026, while also leading the brand’s continuous international expansion.
The role of the Operation of the Northern and Eastern areas in Ennismore was 25 years of experience in industrial experience. He also served as Vice President of Hoxton’s 12-Property portfolio, producing nearly £ 200 million annual income.
Earlier during his career, Rockey was located as Executive Vice President of Standard Hotels in New York. Before that, he had several food and beverages leadership positions in London plants such as Le Gavroche, Lanesborough and Berkeley.
Throughout his career, he has played a key role in opening several high profile properties, including St Martin’s Lane in London and W-Hotel Leicester Square.
The owner of Zetter Hotel owner Laith Pharaon said: “Kevin’s considerable experience in the international hospitality industry has been much admired and plays a key role in Zetter’s rebirth and boutique expansion. With the help of the Zetter Bloomsbury, we are starting a history of an exciting new period and Kevin to provide 2026
Rockey said, “I’m proud to start my career with the entire entire Zetter team. The next Bloomsbury Hotel is just the beginning of the Zetter brand’s significant new period and I’m excited to bring my global hospitality information to the group and develop our new guest experiences to do another.”
Zetter Bloomsbury will become the third London property in the Boutique hotel group, which is related to Zetter Marylebone and Zetter Clerkenwell.
Zetter is owned by Global Hospitality Investor Orca Holding, whose current portfolio includes investments in Alila Maledives and Soho House Properties in Spain and Mexico. Previous investments have included hotels under six senses, Hyatt and Four Seasons brands.
