Tayrs is set to launch the new ‘extreme ridge’ rails in the 900 M&S store and has a thinner cut and tighter ridges than standard glands for a lighter, crispy bite.
To support the start -up, Tayrs has expanded its Errol production facility by creating 30 new jobs.
James Taylor, CEO of Tayrs Snacks, said:
‘Collaboration with M&S in this area has been an exciting milestone for our business. From early discussions to fine -tuning the end product, our teams have collaborated seamlessly to create a delicious new snack choice. ‘
“We are incredibly proud of the quality of Extreme Ridge Crisps and the positive effect of this partnership on growing Errol.”
Extreme Ridge Crisps has six brave flavors: four cheeses and onions, sizzling steak, smoky peppers, salt and double vinegar, finished salted and chicken curry.
Rachel Rankine, Regional Manager at M&S in Scotland, said:
“Our collaboration with the Scottish journalist Tayss snacks has given us the opportunity to introduce a new ‘extreme ridge’ that offers delicious flavors and high quality confidence and value of our customers.”
