Cryptic posters featuring giant red question marks plastered across Britain and beamed onto the side of buildings have left passers-by baffled. The red punctuation mark has been seen on the side of buildings since the beginning of the month without any explanation.
Pedestrians in London, Manchester, Birmingham, Liverpool, Brighton, Cardiff and Bristol have been confused by the symbol. Last weekend they were also seen on huge billboards across the country and were projected onto buildings across London.
Onlookers were seen filming the puzzling punctuation and stopping in their tracks to look up at the giant question marks. It has now been revealed as an advertising campaign by Au Vodka brand using vodka and flavored spirits to tease the launch of a new flavour.
Ben said: “The team have been working hard to build hype for our new summer flavor by covering the UK in question marks and I think they’ve done a great job! I’ve loved walking past them and seeing people staring blankly as they try to figure out what the question marks mean.
“I’m delighted to reveal that they are the first signs of a new Au Vodka flavor and I think it’s the best thing we’ve ever done. I think people are going to love it!”
Au Vodka are known for their disruptive marketing stunts to promote their range of flavors. The vodka and flavored spirits brand made headlines earlier this year by temporarily naming a pub ‘The Gym’ so people could tell their partners in January they were heading to ‘the gym’.