Kim Ji-won is currently playing the role of Hong Hae-in, a third-generation chaebol, in the tvN Saturday-Sunday drama “Queen of Tears.” Posing as the CEO of a department store, his glamorous yet well-tailored styling attracts attention.
From the first episode, her fashion choices exuded luxury. In the scene where Kim Soo-hyun visits his hometown, the image of a third generation chaebol was highlighted from head to toe wearing a jacket, skirt and belt from D company. Company R’s shoes completed the image of “innocent princess Kim Ji-won”.
Different moods were also presented. The black dress that expresses the arrogance of department store owner Hong Hae-in is a product of Company A and costs about 5.4 million won. Even while working as an intern at a department store, she showed off her unique chaebol intern fashion with a hot pink outfit. The prices of the jacket, blouse, and skirt worn in this scene are approximately 5.5 million won, 2.6 million won, and 2.65 million won, respectively. The total cost of the costumes is over 10 million won.
What is particularly notable is its ability to fuse a variety of styles, from relatively common brands to high-end luxury brands. Dressed in a two-piece from domestic brand A and matching a shirt from global brand R, she created an elegant, old-school look. At the same time, she often shows off outfits from the luxury brand C.
Her accessories and props are the epitome of luxury. Company B’s wedding ring costs over 10 million won. The chaebol character was expressed with a 3.9 million won necklace from Company C, 14.65 million won earrings from Company T, 80 million won earrings from Company B, and 3 million won shoes from Company R. Sneakers became an important plot in episode 4. In ‘Mr. Sunshine’, which aired on March 17, draws attention to the development of the relationship between Kim Soo-hyun and Kim Ji-won, both from R company, as ‘Kim Ji-won’s sneakers’.
Kim Ji-won, who mainly showed a simple style in her previous work ‘My Liberation Notebook’, changed 180 degrees through this project. Using luxury fashion, the appearance of Hong Hae-in, a third-generation conglomerate, is perfectly expressed.
Her efforts paid off. After the broadcast of ‘Queen of Tears’, ‘Kim Ji-won’s fashion’ became a hot topic on social media and online communities. In online shopping malls, products marked with “Kim Ji-won dress” are sold out.
Meanwhile, “Queen of Tears” started with a viewership rating of 5.9% in the first episode (based on Nielsen Korea) and showed a significant increase by reaching 13% in the fourth episode.