The Oxford Arms transformed into a Peaky Blinders pub

The Oxford Arms in Camden High Street took part in a nationwide celebration on Thursday, March 26, to celebrate the launch of Peaky Blinders: The Immortal Man on Netflix.

Fans were treated to a complimentary drink simply by uttering the phrase “by order of the Peaky Blinders.”

Each venue was transformed with 1940s-inspired decor, limited-edition Peaky Blinders merchandise, and flat caps for fans.

Staff at the Oxford Arms getting involved (Image: Tim Whitby)

Glasses at the venue with Peaky Blinders designs (Image: Tim Whitby)

A guest enjoying the evening (Image: Tim Whitby)

A Netflix spokesperson said: “From Thursday 26th to Saturday 28th March, ten independent pubs across the UK will celebrate the icon Tommy Shelby. Fans claim a complimentary drink simply by using the legendary phrase: ‘By order of the Peaky Blinders.'”

Peaky Blinders is a British crime drama about the ruthless Shelby family gang in inter-war Birmingham.

Led by ambitious war veteran Tommy Shelby as they build a criminal empire, the gang is notorious for its sharp suits, flat caps, and violent rise to power amid political turmoil and rival gangs.

Peaky Blinders: The Immortal Man is currently showing in select cinemas across the UK and Ireland.