Sony’s new WFC710N wireless earbuds offer great noise cancellation and audio quality at an affordable £99.99. They’re the successor to some of the best buds I tried last year, the WFC700N, and offer the same ergonomic fit and style.
But while they may look similar, they’re not short of upgrades. They’ve got new inear detection, new touch controls, dual microphones for better noisecancelling, wind noise reduction and clearer calls. They’ve also got better battery life – up to 30 hours with noise control on – and some fresh new colourways.
To find out if they’re worthy replacements for some of the best earbuds I’ve tried under £100, I put them to the test for two weeks.
Sony WFC710N: At a glance
Loaded with handy upgrades while offering great fit, style and comfort, these are some of the best buds you can get at under £100. The case is a little large, but the sound quality is great. The “Adaptive Sound Control” is excellent, and the noisecancelling performance is some of the best you’ll find in this price tier.
Sony WFC710N

Key specifications
Noise cancelling | Yes |
---|---|
Battery life | 30 hours (8.5 hours on a single charge) |
Charging | USBC |
Weight | 5g per earbud (48g with the case) |
What I like about the Sony WFC710N wireless earbuds
In many ways, the list of pros is very similar when you compare these Sony buds to their predecessors. They deliver brilliant sound quality, a reliable battery life, a userfriendly companion app and impressive noise cancelling for an affordable price.
The addition of an extra microphone in each bud means the noise elimination is noticeably improved. Because they also offer a secure fit with great ear tips, they now block and cancel more noise than before, something I noticed straight away when using them on the London Underground, at the gym and in the office. They’re also great at filtering out annoying wind noise when I’m walking around.

My favourite Sony feature is still here, too – Adaptive Sound Control. This autoadjusts your experience depending on your activity. Walking? It turns all the noise control modes off. Sat on a train? Noise cancelling comes on. Running? Ambient awareness is engaged automatically, without you having to do anything. You can also set them up so they can detect frequently visited locations and turn on the specific sound mode you prefer when you get there.
Designwise, they’re ever so slightly larger than the WFC700, but they still fit snugly and come with a selection of tips so they won’t budge. The new colourways are fun (I’ve been testing out the pink, but they also come in a very ’90s transparent blue, white, or black). Plus, they pause automatically when you remove a bud, which is a great feature, and they have a slightly textured finish that makes them grippy when you get them out of the charging case.

The app is still superb. Within it, you can tweak the Adaptive Sound Control, see your connected devices, control multipoint (which enables two simultaneous connected sources), and set up a shortcut so you can get straight back to your music with Spotify Tap or Amazon Music Play Now.
What I don’t like about the Sony WFC710N wireless earbuds
While the design feels considered and ergonomic, the case is much too big to be considered pocketable in 2025. Most rivals now offer slimmer cases. If you were to put it the pocket of your leggings, it would stick out. It’s a shame Sony hasn’t been able to make these a little bit smaller, like it did with the budget WFC510 earbuds.
The new touch controls are reliable and responsive, but they’re a little less intuitive than the buttons on the previous version. You’ll have to remember a series of different taps, and unfortunately, you can’t customise these as much as you might want to within Sony’s app.

You could argue that certain advanced features are becoming more prevalent in other affordable buds, such as wireless charging or inapp hearing tests, but I wouldn’t describe these as essentials. The Sony earbuds deliver everything you need, and they do it at the right price.
The Good Housekeeping verdict on the Sony WFC710N wireless earbuds
These are quite possibly the best value earbuds you can buy right now, although they’re not short of competition from the likes of Soundcore, Nothing, JLab, and others.
These Sony buds offer some of the most impressive noise cancelling I’ve heard at this price, though, and you get that alongside the rich and detailed sound quality, a reliable app, multipoint connectivity, fantastic Adaptive Sound Control, impressive battery life (with fast charging) and comfortable fit.
My only real downside is that the charging case is too big compared to rivals, but that may not end up mattering to you if you carry them in a bag rather than a pocket. Overall, they’re a top value pair of wireless earbuds that compete well with the much more expensive options on the market.
Simon Cocks is Good Housekeeping UK’s Technology Editor, overseeing tech shopping content and strategy for the title. He previously also worked across other titles including Esquire UK, Digital Spy, Men’s Health UK and Women’s Health UK.
Simon specialises in testing the latest smart gadgets, home entertainment gear, headphones, speakers, portable chargers, radios, ebook readers and smartphones. He’s reviewed top tech products from brands including Google, Apple, Amazon, JBL and Bose.
A magazine journalism graduate from Kingston University in 2014, Simon also worked on the Discovery and Silkroad inflight magazines. He then gained experience writing about entertainment at SFX and Total Film. He also contributed reviews and interviews to TwitchFilm (later ScreenAnarchy), CultBox and Frame Rated.
He joined Good Housekeeping UK as the Editorial Assistant for Special Projects and was part of Good Housekeeping’s Consumer Affairs Team between 2014 and 2019. In this role, he conducted price comparison research, wrote detailed household and moneysaving advice guides and edited thousands of indepth reviews for the Good Housekeeping Institute.
He has focused on technology and gadgets since 2020, where he started by testing out power banks and instant cameras. He writes reviews, roundups, news articles and deals updates, and also covers top tech deals during sales like Amazon Prime Day, Black Friday and Cyber Monday.
When not testing out the latest gizmos, you’ll find Simon either catching up with the newest releases at his local cinema or out shooting with his beloved compact camera.
You can follow Simon on Instagram, on Bluesky, on LinkedIn and on Threads.