British spread Marmite launches a ‘smuggling operation’, recruiting willing Britons to smuggle tins of Marmite into New York. If you have a flight to NYC booked and are willing to take on this Mar-mighty cause, all you have to do is send Marmite a WhatsApp on +44 07516 199327.
Those who sign up will receive top-secret instructions on how to smuggle the spread across the Atlantic and distribute it to eager New Yorkers. When smugglers reach NYC, they will be met with a free airport transfer and will be rewarded with a limited edition Smuggler Marmite tin.
Shirley Anne, 56 years old from London, was the first smuggler to test whether this mission was possible. She said: “I was the first in the underground ring of Marmite Smugglers to complete the mission. I saw the leaflet plastered near my local chippy and the plight hit me – imagine not being able to have Marmite!
Laura Iliffe, Brand Manager at Marmite, said: “We know how much New Yorkers love their bagels, but what’s a bagel without a generous dollop of Marmite? We’re calling on our fellow Brits to help us spread the love literally, by smuggling in Marmite to the city that never sleeps. We’re not just spreading Marmite; we’re also spreading some suspicious looks from customs officials.”
The deadline to apply to become a smuggler is 23:59 BST on 29 April 2024.