This North Carolina rapper, who grew up in Winston-Salem, has a knack for a viral hit: when TikTok was still taking hold as a force in music discovery, her 2018 song Lotto became so big that DaBaby ended up hopping on a remix. And after last year’s eclectic release I Can’t Wait showed the true extent of her eclectic colours, collaging together anime sounds, breezy melodies, and Paris Hilton namechecks with a mixtape feel, Tia scored yet another gigantic collaboration this year. It’s hard to improve on her take on Memphis trap, Freaky T, but Latto did the impossible when she featured on the remix. No doubt there are even bigger link-ups to come.
Ones to watch in 2024: music acts set to be massive next year
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