The racing car driver swapped the track for the checkout as he went head-to-head with veteran supermarket cashiers.
In a race of speed and precision, the 15-time Grand Prix winner was challenged by the store attendants to see who could scan a conveyor belt full of items in the fastest time.
But the racer’s famous fast reflexes were no match for 29-year-old Rofiat Adeleke, whose blistering scanning speed left the F1 champion in her wake, beating his fastest recorded speed by more than six seconds to take the Doritos Scan Grand Prix title.
Jenson Button, who is working with Doritos, the official savoury snack of Formula 1, said: “My whole life I have tried to be as fast as possible, but this was a new challenge entirely.
“I thought I had the rhythm down, but Rofiat’s technique was flawless.
“It turns out that whether you’re taking Silverstone’s Copse Corner at 180mph or scanning a bag of Doritos Golden Sriracha, every millisecond counts.”
Rofiat scanned the haul of party favourites in just 43.22 seconds – 6.46 seconds quicker than Jenson’s fastest recorded time, winning her tickets to this summer’s Formula 1 Pirelli British Grand Prix.
While the other two contestants – Tesco workers Bobby-Lee Boggins, aged 21 and Lucy Spurr, aged 19 – also beat Jenson at the checkout.
Leaving Jenson failing to get on the podium as he stumbled over items on his conveyor belt.
The showdown was hosted by Matt and Tommy, the creators behind the F1 YouTube channel P1, who provided expert commentary as the items flew across the scanners.
Rofiat Adeleke, the first ever Doritos Scan Grand Prix Winner, said: “I’ve seen Jenson on the podium before, but it’s crazy to compete with him here in my world.
“My partner and I are huge Formula 1 fans, and I can’t wait to tell him we’ll be going to Silverstone this summer – he’ll be absolutely over the moon.”
The stunt comes as Doritos runs its ‘Race to Win’ on pack competition where people have their own chance to win and can decide between two on-pack races.
Choosing race one could result in instant-win merchandise opportunities every hour, while race two enters them into a grand prize draw, where tickets to the British Grand Prix will be up for grabs.
