Ahead of Valentine’s Day, the hosts of the Newlyweds podcast, Jamie Laing and Sophie Habboo, were recruited by the LEGO Group to launch ‘Le Florist’, a bespoke pop-up flower shop made entirely of real flowers and LEGO flowers. The beloved podcasters, who started dating in 2019, surprised shoppers by popping in to greet fans and build their own new LEGO Icons Bouquet of Roses to celebrate the launch of the new range.
“Le Florist” in the LEGO Store is an immersive pop-up that showcases the LEGO Botanicals Collection as an alternative to traditional flowers. ‘Le Florist’ was only open to the public for one weekend. Those unable to attend Le Florist’s pop-up can shop the entire LEGO Botanicals Collection year-round in-store, on LEGO.com and from select retailers.
Laing and Habboo became relationship gurus for happy shoppers as they discussed their top tips on how to keep relationships fresh for their first Valentine’s Day as a married couple. “We love finding new fun ways to spend time together,” says Sophie Habboo. “And always make sure we are present in each other’s company.”
LEGO Icons Bouquet of Roses features a dozen red roses – including four in full bloom, four in bloom and four in bud plus a scattering of tiny white flowers.
The new LEGO Icons Bouquet of Roses is available now via LEGO stores, lego.com and from selected leading retailers around the world. For more information, visit: www.lego.com/adults-welcome/botanical-collection
