Lisa officially announced the founding of the LLOUD label on her account on February 8.
Introducing her new home LLOUD via her Instagram, the BLACKPINK member said, “It’s a platform to showcase my vision of music and entertainment,” adding, “Join me on this exciting journey to push new boundaries together .” »
From the announcement to the 11th, Lisa posted photos and videos of LLOUD billboards in numerous locations, including theaters across the United States, on his account.
Lisa’s group, BLACK ROSE, successfully completed “BORN PINK”, the largest global tour by a K-pop girl group, and then connected with fans around the world by headlining major music festivals, such as Coachella in the US and Hyde Park in the UK. After the concert tour, Lisa and the members of BLACKPINK agreed to extend their contract with YG Entertainment to continue the group’s activities but perform solo performances separately through individual record labels.
While, Lisa would also date Frédéric Arnault, French businessman and son of the president of the LVMH group which owns various global luxury brands such as Louis Vuitton, Céline and Bvlgari.