There’s no greater feeling than tucking into a box of Lindt Lindor at Easter, Christmas, or any of the other 363 days of the year. Everyone has their favourite kinds, and all of them will be catered for when we come face-to-face with the final form of chocolate dreams: the UK’s largest Lindor pick-and-mix.
This, a choco barista, and much more will be found at the giant new Lindt & Sprüngli Flagshipwhich opens up in London next month to indulge us in our chocolate wonderland wishes. Here’s what we know so far:
When will the Lindt & Sprüngli flagship store open in London?
Friday, March 21 at 2pm, sharp; and there’ll be a good reason to arrive early, with the first 200 customers to purchase an item worth over £10 set to receive a special Lindt goodie bag full of treats. You’ll find the new store right under the lights of Piccadilly Circus.
What can we expect at the Lidnt flagship?
After walking in and checking out the beautiful window design (including a chocolate London skyline) everyone’s eyes will be immediately drawn to the Pick-And-Mix stacked full to the brim with all the different kinds of Lindor chocolates you could ever want, which will be the largest of its kind in the UK. Fill up on these before pivoting towards the UK’s first Lindt master chocolatiers – three classically trained chocolatiers making up chocolates in the store to serve out to sweet-toothed customers.
Then, you can wander over to the Lindt Choco Baristawho will be serving up coffee surprises, lip-tingling hot chocolate and milkshakes, and Frozen cream – ice cream made fresh in the store over at the Lindt chocolate bar. Elsewhere in the store, you can find London-themed gifts exclusive to the flagship, as well as gifts to personalise yourself with bespoke ribbons and custom tags to top off the day.
Speaking on the launch, Joel Burrows, CEO of Lindt & Sprüngli UK and Ireland, said: “We’re thrilled to be bringing the exquisite taste of Lindt Chocolate to the heart of London. With 2025 marking Lindt & Sprüngli’s 180th anniversary, what better way to celebrate this journey and enduring passion for captivating chocolate lovers worldwide, with the opening of this one-of-a-kind store – something truly unique to the UK.”
The Lindt & Sprüngli flagship opens at 2pm on March 21, with the first 200 customers to purchase an item over £10 to receive a Lidnt goodie bag.
