BearJam has recorded a significant rise in demand for AI video content, with client briefs growing from one in April 2025 to twelve by January 2026.
The London-based company, recognised for its award-winning work, delivers both conventional and AI-enhanced video production services.
The shift has developed steadily, with AI briefs expanding from a single request in April 2025 to 12 by early 2026, particularly accelerating in the final months of the year.
Traditional video briefs have remained consistent, indicating continued demand alongside AI growth.
Supporting data from Fiverr’s Fall 2025 Business Trends Index shows a 66% increase in demand for AI video specialists during the six months leading up to December 2025.
This growth highlights a broader movement, as businesses integrate AI into their creative output and strategic planning processes.
At the same time, generative AI is helping to make video production more widely accessible by lowering cost barriers.
As a result, production companies are adapting to new ways of working.
Tristan Harrison, MD at BearJam, says, “This surge has signalled a sharp shift from experimentation to real-world adoption, and we’re having to resource our team accordingly.”
The increase in AI-related briefs is prompting agencies to rethink traditional production models.
At BearJam, this has included:
- Signing AI-specialist film directors
- Recruiting additional full-time AI artists and creative technologists
- Rise in visual effects compositors
AI tools are now being used to support initial ideation, refine messaging frameworks, and explore audience insights before campaigns enter full production.
BearJam has also recently produced fully AI-generated videos, including an AI car advertisement and various other campaigns and promos, with no or significantly reduced need for traditional shoots.
This means the AI approach can now enable quicker development, greater alignment between strategy and execution, and reduced risk of misdirected creative investment.
The production company says the trend reflects wider changes across the marketing and creative industries, as brands seek more efficient ways to compete in saturated digital environments.
“AI is no longer a test-and-learn tool for many businesses,” added Harrison. “It’s becoming a standard component of how campaigns are scoped, evaluated, and delivered. Agencies that don’t adapt could fall behind.”
While AI continues to play a growing role, BearJam emphasises that human expertise remains central to successful creative production.
“Combining this technology with expert creatives is essential to creating fast, smart, and seamless video, without it being mechanical and lifeless. Strategic oversight, brand understanding, and creative judgement stay with the humans to make sure AI-informed briefs translate into effective real-world campaigns.”
The team at BearJam expects demand for AI video briefs to continue to play a major role throughout 2026 and is excited to see how it will reshape the video production landscape.
