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As a beauty editor, I spend more time than most deep-diving into products and scrutinising reviews to try and work out which items really are worth the money. So, now that black friday weekend has rolled around, I’m heading straight to the big-ticket beauty items. Thankfully, the likes of Cult Beauty and Lookfantastic have delivered some big savings. Top of my list this year this year though is this ghd wet-to-dry styler black friday deal.
Unsurprisingly, my sights are set on ghd. Why, you ask? Well, in the 20-plus years the hair-styling brand has been around, it’s built up quite the reputation for being one of the best go-to’s for hair straighteners, hair driers, curlers and more.
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Ghd is the equivalent of a Ferrari for many a beauty buff. So much so that at age 14, I asked for my first set of hair straighteners for Christmas and, in true spoiled teenager form, burst into tears when unwrapping a different brand of hot tools, prompting my mum to go out on Boxing Day and swap them for the said worshipped ghd’s. Sorry, Mum.
Now, armed with my own pay cheque and an itch to save on something long-lasting in this year’s black friday sale, ghd is back on my wishlist. And, after reading beauty expert Lucy Partington’s rave review of the brand’s wet-to-dry styler, best believe I want in on the action.
Keep reading below to see just why Lucy loves this product and why I’m adding it (and probably one for my mum, as payback) to my basket, especially now there’s a sweet saving of over £100, in the Amazon black friday sale.
Read more: Why this beauty box should be top of your black friday wish list
Ghd duet style hot air styler: Was £379, now £277.95, Amazon.co.uk
The ghd duet style hot air styler was released earlier this year, so this is the first time the hot tool has made it into the virtual bargain bucket. You can currently save £101.10 or 27 per cent on the all-new hair tool when shopping on Amazon.
Promising wet to styled hair within minutes while ridding the need to blow dry and style as two separate steps, beauty expert Lucy Partington called it “revolutionary” in an in-depth review of the new trusty tool.
“The ghd duet style appliance uses air-fusion technology, combining hot air flow and four smart, heated styling plates – which allow the hair to be dried and styled simultaneously,” Lucy explained, adding that the “plates contain infinity sensors that predict your hair’s needs, to maintain an optimal low styling temperature as you work your way from the root to the tip”.
“Claims on this tool are big: not only is ghd saying that users will get up to 48 hours of unprecedented softness in hair, but there’s a no-damage promise, too,” she added. She finished off her rave review by noting that she was “super impressed with the ghd duet styler”, which replaced two existing tools, and that “the promise of reduced heat damage is a huge selling point, too”.
Consider me sold. And, if it’s anything like the aforementioned Christmas chaos causing straighteners, it’s sure to last for an incredibly long time, too. In fact, I still have them more than a decade later.
If the duet styler doesn’t take your fancy but you’re still looking to get in on the ghd black friday action, the brand is offering up to 35 per cent off hair dryers, straighteners, hot brushes and more.
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Looking for more beauty bargains? Take a look at our guide to the best black friday beauty deals