Memree is set to unveil its newest parfum, Sun Is Up, on 29 June at 8pm — a fragrance that captures the warmth, brightness and freedom of long summer days in one unforgettable scent.
The UK-based fragrance brand is marking the season with what it calls its most sun-drenched release so far. Creamy, glowing, and addictive, Sun Is Up is crafted to evoke golden-hour nostalgia, designed for those who want to wear the essence of summer on their skin.
Founded in 2024 by entrepreneur and influencer Tayla-Blue, Memree has quickly earned a devoted following. Known for its luxury-level formulations — each parfum made with 33% fragrance oil — the brand has set itself apart with perfumes that last and leave an impression. Every scent is carefully crafted over the span of a year in collaboration with expert perfumers from the UK and France.
A key part of Memree’s rise has been its unique approach to development: inviting its community to take part in the creative process. By offering pre-launch samples and listening to real customer feedback, Memree builds its products around what its audience genuinely wants. As a result, the brand has seen repeated sell-outs and growing anticipation with every new release.
Sun Is Up continues this tradition. It opens with soft, sunlit notes of bergamot, peach, and apricot. The heart blooms with orange blossom, jasmine, ylang-ylang, and amber—florals warmed under a cloudless sky. As it settles, the fragrance reveals a lasting base of creamy sandalwood, vanilla, warm amber, and a skin-soft musk. It’s sun-drenched, nostalgic, and utterly transportive.
“It smells like golden shoulders, salt in your hair, and days that stretch on forever,” says the Memree team. “It doesn’t just smell like summer. It embodies it.”
The feedback from early testers has been extraordinary. Fans describe it as the ultimate summer scent—fresh yet long-lasting, light but full of depth. A few standout responses from the Memree community include:
“The absolute definition of a summer goddess in a bottle. Light and fresh, but with real depth and musk.”
“It’s giving: ‘I’m on holiday somewhere exotic, fresh out the shower, sipping a piña colada at the bar.’ 🍹 First spray is sweet and fresh. Once it settles, I swear I can smell coconut 🥥 I’m obsessed.”
“It just arrived and I’m already in love. It’s golden, warm, and elegant. This one is definitely a launch-day must.”
Sun Is Up joins Memree’s best-selling fragrance wardrobe alongside And Always, Late August, and Blooms in Venus—each known for their rich profiles, editorial style, and ability to create a full-sensory experience. With Sun Is Up, Memree captures the essence of long summer days, no matter the season.
The new parfum will launch exclusively online at memree.co.uk on Saturday, June 29 at 8PM BST. Quantities are limited and expected to sell out quickly.
