This Wicked review by London Reviews is the most thorough independent audience guide available for the record-breaking West End musical at the Apollo Victoria Theatre. We’ve cross-referenced professional critic verdicts, thousands of TripAdvisor and Google audience reviews, SeatPlan seat data, and current pricing across every major booking platform to bring you an honest, comprehensive assessment of Wicked in London — now approaching its landmark 20th anniversary in September 2026.

Last updated: 29 April 2026 — Independently researched and written by the London Reviews editorial team. We do not accept payment from the shows or venues we review.

Looking for an honest Wicked review? This is the most thorough independent assessment of Wicked — the multi-award-winning musical at the Apollo Victoria Theatre, 17 Wilton Road, London SW1V 1LG. Below we cover everything: the current cast led by Emma Kingston and Zizi Strallen, ticket prices from £25, the best seats for your money, what audiences actually think, who it’s best for, and practical tips to make your visit as enjoyable as possible.


1. At a Glance — Wicked Factsheet

Show Wicked
Genre Musical — Fantasy / Book Adaptation
Venue Apollo Victoria Theatre, 17 Wilton Road, London SW1V 1LG
West End since 27 September 2006 (20th anniversary: 26–27 September 2026)
Currently booking until January 2027
Running time 2 hours 45 minutes (including one interval of approximately 15–20 minutes)
Age recommendation Ages 7+. Under-5s not admitted. Under-16s must be accompanied by an adult (18+)
Current lead cast Emma Kingston (Elphaba), Zizi Strallen (Glinda), Carl Man (Fiyero — until 17 May 2026), Jordan Litz (Fiyero — from 19 May 2026), Sarah Ingram / Claire Machin (Madame Morrible), Michael Matus (The Wizard), Ross Carpenter (Boq), David McKechnie (Doctor Dillamond)
Book & lyrics Winnie Holzman (book), Stephen Schwartz (music & lyrics)
Director Joe Mantello
Based on Wicked: The Life and Times of the Wicked Witch of the West by Gregory Maguire (1995)
Ticket prices From £25 (off-peak/restricted view) to £235.20 (premium stalls). Front row day seats: £29.50
Where to book Official Wicked website, ATG Tickets, TodayTix, London Theatre, SeatPlan
Nearest Tube Victoria (Victoria, Circle & District lines) — directly opposite the theatre
Nearest rail/coach London Victoria mainline station & Victoria Coach Station
SeatPlan audience rating 4.7/5 (8,500+ reviews; 80% five-star)
London Theatre rating 5/5 (official review)
WhatsOnStage ★★★★★
The Guardian (stage) ★★★ (original 2006 review by Michael Billington)
Evening Standard ★★★★
Sunday Telegraph ★★★★★
Awards 100+ major international awards including 3 Tony Awards, 2 Olivier Awards, a Grammy Award, and 11 WhatsOnStage Awards
West End milestone 9th longest-running West End production; 7th longest-running musical
Audience numbers Over 13 million in London; 7,500+ performances
Film adaptations Wicked Part 1 (November 2024) & Wicked: For Good Part 2 (November 2025) — starring Cynthia Erivo & Ariana Grande. Highest-grossing films based on a Broadway musical
Matinée days Wednesday, Saturday & Sunday at 2:30pm
Accessibility 4 wheelchair spaces (Circle Row F), platform lift via Vauxhall Bridge Road entrance, Sennheiser MobileConnect sound amplification, induction loop, captioned/signed/audio-described performances scheduled, assistance dogs welcome
Content warnings Loud noises, flashing lights, smoke effects and strobe lighting

2. Introduction

There’s a reasonable argument that Wicked doesn’t need another review. It’s been running at the Apollo Victoria since 2006, it’s sold over 13 million tickets in London alone, and the two-part film adaptation starring Cynthia Erivo and Ariana Grande has introduced the story to an entirely new generation. And yet — the question keeps getting asked: is it still worth seeing?

The answer, we think, is more interesting than a simple yes or no. Nearly twenty years on, Wicked occupies an unusual position in the West End. It’s no longer the dazzling new arrival; it’s part of the furniture. The dragon above the proscenium has been breathing smoke for almost two decades. The emerald-green carpets have been trodden by millions of feet. But the show continues to sell out, continues to attract powerhouse performers, and — crucially — continues to move audiences. With the 20th anniversary celebrations scheduled for September 2026, and a fresh cast bringing renewed energy, this felt like exactly the right moment for a thorough Wicked review. If you’ve read our Dishoom King’s Cross review or our Savoy London review, you’ll know we don’t shy away from detail.


3. The Venue — Apollo Victoria Theatre

Location & Getting There

The Apollo Victoria sits on Wilton Road, directly opposite London Victoria station — one of the best-connected hubs in central London and just a short journey from landmarks we’ve reviewed elsewhere, including The Savoy on the Strand and Third Space Clapham Junction. It’s one of the easiest West End theatres to reach by any form of transport. The Victoria line, Circle line and District line all serve Victoria Underground station, and the mainline station handles trains from across southern England, Kent and Sussex. Victoria Coach Station is a short walk away. If you’re coming from Gatwick Airport, the Gatwick Express delivers you practically to the theatre’s doorstep.

Bus routes serving Victoria Station include the 2, 16, 36, 38, 73, 82, 170, 507, C2 and C10. Wilton Road itself is served by the 24, 52, 185 and 436. Night buses include the N2, N16, N38, N52, N73 and N136. The nearest car park is Semley Place, roughly ten minutes’ walk. Honestly, though, public transport is the way to go here — the location couldn’t be more convenient.

The Building

The Apollo Victoria opened in 1930 as the New Victoria Cinema, a striking Art Deco building designed by E. W. Lewis and W. E. Trent. It’s Grade II listed and was originally themed with a nautical interior that still peeks through beneath the emerald-green Wicked makeover. With a capacity of 2,328 seats spread across just two levels — Stalls and Dress Circle — it’s one of the largest theatres in the West End. That scale works in the show’s favour; Wicked is a big musical that needs a big room.

Before Wicked moved in, the theatre hosted Starlight Express for a remarkable 18 years (1984–2002), during which the auditorium was famously fitted with a roller-skating racetrack. Earlier residents included The Sound of Music with Petula Clark and Fiddler on the Roof with Topol. The building has serious musical theatre pedigree.

Seating Guide

The two-level layout keeps things simple. The Stalls (1,298 seats) offer the most immersive experience, with the best seats concentrated in the centre from Rows F to S. Row Q deserves a special mention: a walkway runs in front of it, providing excellent legroom — ideal for tall theatregoers or families with children. The Dress Circle overhang doesn’t cause significant obstruction in the rear Stalls, though you’ll lose the dragon decoration at the top of the stage from the back rows.

The Dress Circle (1,030 seats) offers a panoramic view and is popular with families thanks to its elevated sightlines and tiered seating. Rows B and C of the Circle are particularly praised for views of Elphaba’s famous flying moment in “Defying Gravity.” Circle Row J has some restricted-view issues from stair railings. Side seats on both levels become more angled but are reflected in pricing and can represent good value.

Accessibility

The Apollo Victoria has four wheelchair positions in Circle Row F, accessed via two platform lifts from the Vauxhall Bridge Road entrance. The venue operates the ATG Access Membership scheme for booking accessible seating and companion tickets (£35 each for patron and companion). The Sennheiser MobileConnect WiFi system amplifies sound to your own smart device, and the theatre has a limited supply of devices if you don’t have one. An accessible toilet is available in the main foyer. Assistance dogs are welcome in the auditorium or can be looked after by staff. Captioned, signed and audio-described performances are scheduled throughout the year — check the official website for upcoming dates.

Bars & Interval

Bars operate on both levels. The venue opens 90 minutes before curtain, with the auditorium opening approximately 55 minutes before the performance. You can pre-order interval drinks to avoid the crush. Be warned: drink prices are steep by any measure — multiple reviewers have noted paying upwards of £9 for a small glass of wine and £4.50 for a small tub of ice cream. The Ambassador Lounge and VIP experiences offer a private bar, proper glassware and nibbles at an additional cost, and audience reviews consistently rate them as worthwhile for special occasions.

Stage Door

The stage door is located on Vauxhall Bridge Road, just around the corner from the main entrance. Cast members often come out after evening performances to greet fans and sign programmes. It’s worth noting that the venue does not currently operate a cloakroom, so keep luggage to a minimum — Stasher has storage spots within a one-minute walk if you need to stash larger items.


4. The Show: What to Expect (Spoiler-Free)

Wicked tells the untold story of what happened in the Land of Oz before Dorothy’s house came crashing down. At its heart, it’s the story of two young women at Shiz University: Elphaba, a brilliant but misunderstood green-skinned outsider, and Galinda (later Glinda), the popular, blonde and thoroughly self-assured student who has never been told no. Their unlikely friendship is tested by love, ambition, politics and prejudice — and eventually shapes their destinies as the Wicked Witch of the West and Glinda the Good.

The show is based on Gregory Maguire’s 1995 novel and is essentially an origin story that reframes the familiar tale of Oz. It asks uncomfortable questions about how history gets written, who gets to define “good” and “wicked,” and what happens when you choose to stand up against injustice rather than go along with the crowd. Those themes — identity, acceptance, the cost of doing the right thing — resonate far beyond children’s fantasy, which is a large part of why the show continues to connect with adult audiences two decades on.

The musical is sung-through for much of its runtime but includes spoken dialogue. It’s not immersive in the physical sense — you’re seated throughout — but the production design extends beyond the proscenium arch with mechanical set pieces, a giant animated dragon suspended above the stage, and themed emerald-green lighting throughout the auditorium. Familiarity with The Wizard of Oz enriches the experience (there are dozens of clever references) but isn’t essential; the show works perfectly well on its own terms.


5. The Cast & Performances

The current company is led by Emma Kingston as Elphaba and Zizi Strallen as Glinda. Kingston, whose West End credits include Heathers: The Musical, took over the role in March 2025 and was awarded Best Takeover Performance at the 2026 WhatsOnStage Awards. Multiple audience reviews compare her vocal power favourably to some of the role’s most celebrated incumbents. Strallen, a member of one of British theatre’s great performing families and herself a former Mary Poppins, brings comic precision and warmth to Glinda that reviewers describe as consistently scene-stealing.

Carl Man currently plays Fiyero (until 17 May 2026), having returned to the role he previously performed on the 2023–2025 UK and Ireland tour. From 19 May, Broadway favourite Jordan Litz — the longest-running Fiyero in the show’s history with over 1,700 performances — will make his West End debut as part of the 20th anniversary company. The supporting cast includes Sarah Ingram as Madame Morrible (replaced by Olivier nominee Claire Machin from 19 May), Michael Matus as The Wizard, Ross Carpenter as Boq, David McKechnie as Doctor Dillamond, and Hannah Qureshi as Nessarose (replaced by Yara Fabricante from 19 May).

It’s worth remembering that casts change regularly. Alternate and standby performers — Laura Emmitt as Alternate Elphaba and Lydia Gerrard as Standby for Glinda — may perform at certain performances, particularly midweek matinées. Both are accomplished performers in their own right. If seeing a specific cast member matters to you, check the official website or social media close to your performance date.


6. The Music, Staging & Production

Stephen Schwartz’s score is the engine of the show. “Defying Gravity” — the Act One finale — remains one of the great curtain-call moments in musical theatre: Elphaba rising above the stage as the orchestra swells is the image most audiences carry out of the theatre. “Popular” gives Glinda a fizzing comedy showcase. “The Wizard and I” establishes Elphaba’s yearning ambition. And “For Good,” the duet that closes the show, is the emotional gut-punch — a song about friendship and the marks we leave on each other that has reduced grown adults to tears for two decades.

The score isn’t universally adored by critics — the Guardian’s original 2006 review called it “big gloopy power ballads,” and Time Out has described it as “patchy” — but audiences overwhelmingly love it, and the songs have become modern musical theatre standards. The Apollo Victoria houses one of the West End’s largest orchestras, and the live instrumentation gives the score a weight and richness that recordings can’t capture.

Eugene Lee’s set design takes a steampunk-meets-Emerald-City approach: cogs, gears, ladders and mechanical contraptions fill the stage and extend into the auditorium itself. Susan Hilferty’s costumes are extraordinary — Glinda’s bubble dress alone contains 36 petals and nearly 100,000 sequins, and requires one person working four hours a day, four days a week to maintain. Kenneth Posner’s lighting design is consistently praised as one of the production’s greatest assets, creating everything from the eerie green glow of Oz to the soaring golden light of “Defying Gravity.” Wayne Cilento’s choreography drives the larger ensemble numbers, particularly the Act One closer and the Emerald City sequence.

Sound quality draws mixed feedback from audiences. Seats in the centre Stalls and front Circle generally receive excellent sound, but some rear Stalls and far Circle seats have been noted for occasional muddiness in ensemble numbers. Individual lyrics can be hard to pick out during the larger choral passages — a common complaint, though one that’s arguably more about the nature of the writing than the sound system.


7. Tickets & Pricing

Wicked tickets range from approximately £25 to £235.20 — making it mid-range for a major West End musical (for context, a meal for two at Dishoom King’s Cross runs £60–£100 with drinks). The cheapest seats are available for off-peak Tuesday to Thursday evening performances, typically in the rear or side Dress Circle. Premium Stalls seats in the centre of Rows F to H command the highest prices. Front row day seats are available from the box office each morning from 10:30am at £29.50 each, in person only — a genuinely excellent deal if you’re willing to queue. TodayTix also offers Daily Dozen same-day tickets at reduced prices.

Group bookings (10+) offer meaningful discounts. Current group rates include Bands A and B reduced to £45 and Bands C and D to £35 for groups of 10+, with further reductions for groups of 20+ (£42.50 and £32.50 respectively) for Tuesday to Friday evenings and Wednesday matinées from September 2026 — book by 31 July 2026 to secure these rates. School groups receive even steeper discounts from £22.50 with free teacher ratios.

Best value seats: The restricted-view Stalls seats are widely regarded as hidden gems — SeatPlan reviewers consistently report that the “restrictions” are minimal (often just a slight angle or a partially obscured view of the dragon) while the proximity to the stage is far superior to what you’d get for the same price in the Circle. Centre rear Stalls seats (e.g., around ZD36) also represent strong value with clear sightlines to the entire stage.

Where to book: The official Wicked website is the safest bet for full availability and exclusive extras. ATG Tickets (the venue operator) offers direct box-office pricing. TodayTix frequently has same-day deals and lottery tickets. London Theatre and LOVEtheatre occasionally run promotional offers. Avoid secondary resale sites where prices can be wildly inflated.


8. What Audiences Actually Say: Review Analysis

SeatPlan

Wicked holds a 4.7 out of 5 rating from over 8,500 verified reviews on SeatPlan, with 80% of reviewers awarding five stars. Audience feedback consistently highlights the vocal performances, the staging, and the emotional impact of the story. Common praise words include “breathtaking,” “stunning” and “magical.” Negative reviews are rare — just 1% one-star — and tend to focus on venue comfort (legroom in some sections) rather than the show itself.

TripAdvisor

The show and venue attract thousands of TripAdvisor reviews. The AI-generated summary describes Wicked as “celebrated for its captivating production, standout performances, and stunning visuals.” Recurring positives include the convenient Victoria Station location, immersive atmosphere, and the quality of the current cast. Common criticisms mention audience noise (talking, eating, phones), limited legroom in the upper Circle, confusing entrance directions, and expensive refreshments. Several 2026 reviewers specifically praise Emma Kingston and Zizi Strallen as among the best Elphaba-Glinda pairings in recent years.

WhatsOnStage (Audience)

WhatsOnStage audience reviews are overwhelmingly positive, with recurring themes of strong vocal performances and emotional storytelling. Some audience members mention difficulty hearing lyrics during ensemble numbers, and toilet facilities are a frequent grumble — the women’s toilets in particular generate consistent complaints about insufficient capacity and, in some cases, blocked facilities and unpleasant odours.

Professional Critics

Professional critical opinion has always been slightly more measured than audience enthusiasm. The Guardian gave the original West End production three stars, acknowledging the performers’ skill but expressing reservations about the score and the show’s earnestness. The Evening Standard awarded four stars, praising the production as a “kaleidoscope of magical shocks.” The Sunday Telegraph gave five stars, calling it “populist and intelligent at the same time.” WhatsOnStage and London Theatre both award five stars. Time Out recommends the show while noting the score’s limitations. The consensus: it’s a big, brilliantly executed crowd-pleaser that doesn’t always satisfy critics looking for subtlety, but consistently delivers an unforgettable theatrical experience.


9. What Audiences Love Most

1. The vocal performances. Elphaba’s belt notes in “Defying Gravity” and “No Good Deed” consistently leave audiences shaking. The current leads receive particular praise, with Emma Kingston drawing comparisons to some of the role’s most celebrated incumbents.

2. The emotional depth. Audiences regularly describe being moved to tears, particularly by “For Good” and the final scenes. The friendship story resonates with people across all age groups.

3. The staging and visual spectacle. The flying sequences, the dragon, the Emerald City scene, the elaborate costumes — Wicked is a visual feast that rewards the ticket price on production values alone.

4. The clever reframing of the Oz story. Audiences who know The Wizard of Oz love spotting the references and having their assumptions turned on their head. The show’s central message — that the truth is often more complicated than the story we’re told — resonates strongly.

5. Accessibility for first-timers. Many reviewers describe Wicked as their first-ever theatre experience and say it converted them into regular theatregoers. It’s a gateway show in the best possible sense.

6. The comedy. Glinda’s scenes — particularly “Popular” — draw consistent laughter. The script is funnier than people expect, with a dry wit that catches adults off guard.

7. The songs staying with you. Audience after audience reports having the score stuck in their heads for days afterwards. “Defying Gravity” and “Popular” have become cultural touchstones.

8. Repeat visit appeal. A notable number of reviewers mention seeing the show multiple times — some in double digits — and still finding it affecting. That kind of loyalty is rare.


10. Areas for Consideration

1. Legroom and comfort. The Apollo Victoria was built as a cinema in 1930, and some sections — particularly the upper rows of the Dress Circle and end-of-row Stalls seats — offer limited legroom. Taller audience members frequently mention discomfort. Row Q in the Stalls (with its walkway) is the go-to recommendation for anyone who needs extra space.

2. Toilet facilities. This is the single most consistent venue complaint across every review platform. The women’s toilets are insufficient for a 2,300-seat theatre. Queues during the interval are long, with some audience members still queuing when the second act begins. Several recent reviews mention blocked facilities and unpleasant smells. It’s a genuine issue that the venue should address.

3. Sound clarity in ensemble numbers. While lead vocals are generally crisp and powerful, some audience members report difficulty making out lyrics during full-company songs, particularly from the rear Stalls and upper Circle. If following every word matters to you, centre Stalls or front Circle are safer bets.

4. Refreshment prices. West End theatre bars are never cheap, but the Apollo Victoria’s pricing raises eyebrows even by those standards. Multiple reviewers cite small glasses of wine at £9+ and ice cream at £4.50. Pre-ordering interval drinks saves queuing time, even if it doesn’t save money.

5. Length. At 2 hours 45 minutes, Wicked is a long show. The pacing in the second act can feel slower than the exhilarating first half, and some audience members — particularly younger children and those unfamiliar with the story — report flagging energy after the interval.

6. Audience behaviour. A recurring modern complaint: talking, phone use, eating and arriving late are all mentioned frequently. Latecomers are admitted only at a suitable break (roughly 25 minutes after curtain up), but the disruption when they enter is noted by several reviewers.


11. Who Is Wicked Best For?

Families with children aged 7+ — The themes of friendship, acceptance and standing up for what’s right are pitched perfectly for older children and teenagers. The spectacle keeps young eyes glued to the stage.

First-time theatregoers — If you’ve never seen a West End show before, Wicked is as good an entry point as exists. It’s accessible, visually stunning and emotionally rewarding.

Couples and date nights — The show works beautifully for a special evening out, and the convenient Victoria location makes dinner-and-show planning straightforward.

Tourists visiting London — Transport links from Victoria are excellent, and the show delivers the “big West End musical” experience that many visitors are looking for.

Groups — Group discounts are generous, and the large venue means availability is usually better than at smaller West End theatres.

People who loved the film — The stage production is where it all began, and seeing it live adds dimensions the film can’t replicate. The flying, the live orchestra, the audience energy — it’s a different experience entirely.

Musical theatre fans — Even if you’ve seen Wicked before, a new cast brings new interpretations. The 20th anniversary year is a particularly good moment to revisit.

⚠️ Very young children (under 5) — Not admitted to the venue. Children aged 5–6 are at parents’ discretion but may find the show too long and some moments mildly frightening.

⚠️ Those sensitive to loud noise, strobe lighting or smoke effects — All feature prominently. The venue can provide a cue list of when these moments occur.

⚠️ Anyone expecting a faithful Wizard of Oz retelling — This is a reimagining, not a sequel. If you don’t know the basic premise, it’s worth reading a brief synopsis beforehand to avoid confusion.


12. How Wicked Compares to Similar Shows

Feature Wicked The Lion King Matilda The Musical Hamilton
Genre Fantasy musical Family musical Family musical Historical hip-hop musical
Venue Apollo Victoria (2,328 seats) Lyceum Theatre (2,100 seats) Cambridge Theatre (1,231 seats) Victoria Palace (1,550 seats)
Running Time 2h 45min 2h 30min 2h 40min 2h 45min
Price Range £25–£235 £30–£200+ £20–£125 £25–£250
Age Suitability 7+ 6+ 6+ 10+ (recommended)
SeatPlan Rating 4.7/5 (8,500+) 4.7/5 4.8/5 4.8/5
West End Since 2006 1999 2011 2017
Awards 100+ (incl. 3 Tonys, 2 Oliviers) 70+ (incl. 6 Tonys) 90+ (incl. 7 Oliviers) 11 Tonys, 1 Olivier
Best For Spectacle-lovers, fantasy fans, first-timers Younger families, visual theatre fans Families, Roald Dahl fans History buffs, hip-hop fans, older teens+

Verdict: Wicked sits comfortably alongside the West End’s very best long-runners. It offers a grander visual spectacle than Hamilton, appeals to a wider age range than Matilda, and matches The Lion King for sheer production ambition. Where it edges ahead of its competitors is in emotional storytelling for older children and adults — the themes hit harder than the family-friendly Lion King, and the songs are more immediately hummable than Hamilton’s complex score. If you’re choosing just one big West End musical, Wicked remains a remarkably safe bet.


13. History & Milestones

Wicked’s journey from page to stage to screen spans over three decades, and the London production’s timeline alone is packed with milestones. Here are the key dates that chart the show’s extraordinary rise:

2003: World premiere on Broadway at the Gershwin Theatre (30 October). Despite mixed reviews, it becomes an instant audience phenomenon, winning three Tony Awards and a Grammy.

2006: West End premiere at the Apollo Victoria Theatre (27 September). The London production wins two Olivier Awards the following year — Best Director for Joe Mantello and Best Costume Design for Susan Hilferty.

2016: Wicked surpasses $1 billion in total Broadway revenue, joining The Phantom of the Opera and The Lion King as the only shows to achieve that milestone.

2024 (November): Film Part 1 released, directed by Jon M. Chu and starring Cynthia Erivo as Elphaba and Ariana Grande as Glinda. It becomes the highest-grossing film based on a Broadway musical, earning over $700 million worldwide and receiving 10 Oscar nominations including Best Picture.

2025 (March): New West End cast begins — Emma Kingston takes over as Elphaba and Zizi Strallen as Glinda, earning widespread praise from audiences and critics alike.

2025 (November): Film Part 2, Wicked: For Good, released to strong reviews and commercial success, further boosting demand for the stage show.

2025: Wicked officially becomes the 9th longest-running West End production (7th longest-running musical), having been seen by over 13 million people in London alone.

2026 (January): The show celebrates its 7,500th West End performance. Emma Kingston wins Best Takeover Performance at the 2026 WhatsOnStage Awards.

2026 (September): 20th Anniversary celebrations scheduled for the weekend of 26–27 September. Priority ticket sign-up open at wickedthemusical.co.uk/wicked20.


14. Insider Tips

Best seats for the money: Don’t automatically dismiss restricted-view Stalls seats. They’re often priced at Circle-rear levels but offer a far closer, more immersive experience. Centre Dress Circle Rows B–C are the sweet spot if you want a panoramic view with great sightlines for the flying effects.

When to book for best prices: Tuesday to Thursday evenings are typically the cheapest standard performances. Book 4–6 weeks in advance for the best selection. School holiday periods (half-term, Easter, summer) are peak pricing. The 20th anniversary weekend in September 2026 will almost certainly sell at a premium.

Day seats: Front-row Stalls seats go on sale at the box office each morning from 10:30am at £29.50, in person only (limit two per person). It’s one of the West End’s best-value deals, though you’ll need to arrive early.

Stage door: Located on Vauxhall Bridge Road. Cast members typically emerge 15–30 minutes after the final curtain for evening performances. Bring a programme or playbill for signing. Be respectful — the performers have just done a physically demanding two-hour-45-minute show.

Pre-show dining: Cardinal Place and Nova Place, both within five minutes’ walk, offer a range of restaurants. For something special before the show, consider Bone Daddies (ramen), Sticks’n’Sushi, or Shake Shack for a quick bite. If you’d rather stay in the venue, pre-order your interval drinks online to skip the bar queue.

What to wear: There’s no dress code. Most audiences opt for smart casual — jeans and a nice top are perfectly fine for any performance. Some people dress up for Saturday evenings, but trainers and a jacket will never feel out of place.

Interval tips: Use the toilets before the show starts — the interval queues (especially for women) are notoriously long. The foyer bar is less crowded than the Stalls bar. Bring a light layer; the theatre can feel cool in the Stalls, though some audience members have reported the opposite during warm weather.

20th anniversary weekend: If you’re planning to attend the special anniversary performances on 26–27 September 2026, sign up for priority ticket access at wickedthemusical.co.uk/wicked20. First release is exclusively for registered audiences ahead of general sale. These will be among the most sought-after West End tickets of the year — don’t leave it to the last minute.


15. Wicked Film vs West End Stage Show: Which Should You See?

Since the release of the blockbuster two-part Wicked film — Part 1 in November 2024, Part 2 (Wicked: For Good) in November 2025 — one of the most common questions we hear is: do I still need to see the stage show? The short answer is yes, absolutely. But here’s why.

The films, directed by Jon M. Chu and starring Cynthia Erivo as Elphaba and Ariana Grande as Glinda, are spectacular cinematic achievements. Part 1 became the highest-grossing film based on a Broadway musical in history, and Part 2 continued the commercial and critical success. They bring the story to life with CGI landscapes, sweeping camera work and the sheer star power of their leads. If you haven’t seen either film, they’re well worth your time.

But the stage show offers something the films simply can’t replicate. There’s the live orchestra — one of the West End’s largest — filling the auditorium with a richness that no cinema sound system can match. There’s the physical thrill of Elphaba rising above the stage during “Defying Gravity,” which you feel in your chest in a way that a CGI broomstick never achieves. There’s the audience energy — 2,300 people gasping, laughing and crying together — which transforms a story into a shared experience. And there’s the fact that every performance is unique: different cast interpretations, different audience reactions, different nights. The films split the story into two separate movies totalling around five hours; the stage show tells it all in a single 2-hour-45-minute sitting, which gives the narrative a momentum and emotional compression that serves it brilliantly.

Our verdict? See both — but if you can only choose one, the stage show delivers an emotional immediacy that no cinema screen can replicate. The films may have introduced millions of new fans to the story, but the Apollo Victoria is where Wicked lives and breathes.


16. FAQs

How long is Wicked at the Apollo Victoria Theatre in London, including the interval?

Wicked runs for 2 hours and 45 minutes, including one interval of approximately 15–20 minutes. Evening performances start at 7:30pm and finish around 10:15pm. Matinées begin at 2:30pm.

Is Wicked at the Apollo Victoria Theatre in London suitable for children, and what is the age recommendation?

The official age recommendation is 7+. Children under 5 are not admitted to the venue under any circumstances. Those aged 5–6 may attend at parental discretion. Under-16s must sit next to an accompanying adult. The show contains mildly frightening moments, loud noises, strobe lighting and smoke effects, but no profanities or inappropriate content.

How much are Wicked tickets at the Apollo Victoria Theatre in London in 2026?

Standard ticket prices range from £25 for off-peak restricted-view seats to £235.20 for premium centre Stalls. Front-row day seats are available at £29.50. TodayTix and London Theatre occasionally offer discounted tickets from around £27.50. Group bookings of 10+ receive significant reductions.

What are the best seats for Wicked at the Apollo Victoria Theatre in London?

The premium seats in centre Stalls Rows F–H offer the closest immersive experience. For best value, restricted-view Stalls seats and centre rear Stalls give surprisingly good views at lower prices. Dress Circle Rows B–C provide an excellent panoramic view and are particularly good for the flying sequences. Row Q in the Stalls offers extra legroom.

How do I get to the Apollo Victoria Theatre to see Wicked in London?

The theatre is directly opposite London Victoria station, served by the Victoria, Circle and District Underground lines as well as National Rail services. It’s one of the most accessible theatres in the West End. Multiple bus routes serve Victoria Station and Wilton Road. There is no on-site parking; the nearest car park is Semley Place (10 minutes’ walk).

Is there wheelchair access and accessibility at the Apollo Victoria Theatre for Wicked in London?

Yes. The venue has four wheelchair spaces in Circle Row F, accessible via platform lift from the Vauxhall Bridge Road entrance. A Sennheiser MobileConnect sound amplification system covers all seats. Captioned, signed and audio-described performances are scheduled throughout the year. Assistance dogs are welcome. Contact apollovictoriaaccess@atgentertainment.com for details.

Who is in the current cast of Wicked at the Apollo Victoria Theatre in London in 2026?

As of April 2026, the principal cast features Emma Kingston as Elphaba, Zizi Strallen as Glinda, Carl Man as Fiyero (until 17 May), Sarah Ingram as Madame Morrible (until 17 May), Michael Matus as The Wizard, Ross Carpenter as Boq, and David McKechnie as Doctor Dillamond. The 20th anniversary cast from 19 May brings Jordan Litz as Fiyero and Claire Machin as Madame Morrible.

Do I need to know The Wizard of Oz before seeing Wicked at the Apollo Victoria Theatre in London?

No, but familiarity with The Wizard of Oz enriches the experience considerably. Wicked contains dozens of clever references and callbacks to the original story. If you don’t know the source material, reading a brief plot summary of The Wizard of Oz beforehand will help you appreciate the show’s many winks and twists.

When is the Wicked 20th anniversary celebration at the Apollo Victoria Theatre in London?

Special 20th anniversary performances are scheduled for Saturday 26 and Sunday 27 September 2026. Priority ticket access is available via the official Wicked website at wickedthemusical.co.uk/wicked20. These performances are expected to be among the most sought-after West End tickets of the year.

Is the Wicked stage show at the Apollo Victoria Theatre in London different from the Wicked films with Ariana Grande and Cynthia Erivo?

Yes. The stage show is the original — a single 2-hour-45-minute live performance featuring a full orchestra, practical flying effects and live audience energy. The films (Part 1: November 2024, Part 2 Wicked: For Good: November 2025) are cinematic adaptations starring Cynthia Erivo and Ariana Grande, split across two separate movies. Both are excellent, but the stage show offers an immediacy and emotional impact that cinema can’t replicate — and you’ll hear the songs performed live by the West End’s current cast, not a recorded soundtrack.

Can I get cheap or discounted Wicked tickets at the Apollo Victoria Theatre in London?

Yes. Front-row day seats are £29.50 from the box office from 10:30am each morning (in person only, limit two per person). TodayTix offers Daily Dozen same-day tickets at reduced prices. Off-peak Tuesday to Thursday evening performances offer the cheapest standard tickets from £25. Group bookings of 10+ receive significant discounts. Check London Theatre, LOVEtheatre and the official Wicked website for occasional promotional offers.


17. London Reviews Verdict on Wicked Review

Twenty years into its West End run, Wicked remains a remarkable achievement. It shouldn’t work this well after this long — musicals age, casts cycle, audiences’ tastes evolve — and yet the show continues to fill a 2,300-seat theatre eight times a week with people who leave talking about it on the Tube home. That’s not nostalgia; it’s a production that’s genuinely earned its place.

The current company, led by the outstanding Emma Kingston and the irresistibly watchable Zizi Strallen, represents one of the strongest Elphaba-Glinda pairings in recent London history. Kingston’s WhatsOnStage Award was thoroughly deserved, and with Jordan Litz arriving from Broadway in May to join the 20th anniversary company, this is as good a time as any to see the show — whether for the first time or the fifth.

Is it perfect? No. The toilet facilities need urgent attention. The interval drinks are daylight robbery. The second act’s pacing doesn’t quite match the first’s breathless momentum. And if you’re the sort of theatregoer who prizes subtlety over spectacle, you might find Schwartz’s power ballads a touch much. But these are quibbles against a production that delivers an emotional, visually stunning, genuinely moving evening — one that tackles themes of prejudice, identity and moral courage with a lightness of touch that belies its ambition.

Our honest assessment? Wicked at the Apollo Victoria Theatre is still one of the best nights out in London. At its best — and “Defying Gravity” at its best is something else entirely — it’s among the finest things you can see on a West End stage. Book with confidence.



19. Summary: Our Wicked Review Rating

Category Rating
Performances & Cast ★★★★★
Music & Writing ★★★★☆
Staging & Production ★★★★★
Value for Money ★★★★☆
Venue & Accessibility ★★★☆☆
Audience Experience ★★★★☆
Suitability (Family / Date / Tourist) ★★★★★
OVERALL ★★★★☆ (4.3 / 5)

Disclaimer: This review was compiled using publicly available information from TripAdvisor, Google Reviews, SeatPlan, WhatsOnStage, Time Out London, the Guardian, the Evening Standard, the Sunday Telegraph, the official Wicked website (wickedthemusical.co.uk), the Wicked 20th anniversary page, ATG Tickets, TodayTix, London Theatre, Official London Theatre, London Box Office, London Theatre Direct, LOVEtheatre, British Theatre, and the Apollo Victoria Theatre’s official accessibility pages. London Reviews does not accept payment from the shows, venues or booking platforms we review. All opinions are those of the London Reviews editorial team.

Have you seen Wicked at the Apollo Victoria Theatre? Share your experience in the comments below or submit your own review to help fellow theatregoers.

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