Business mogul Sir Richard Branson has hailed a Spanish beach as "one of the most magical places in the world" and one of his favourite holiday destinations.
Despite his opportunities to travel far and wide, it's a bay in Mallorca that he says has a special place in his heart, more so than anywhere else.
In fact, Branson liked Son Bunyola beach so much that he decided to buy some villas overlooking the beach and transform them into a Virgin luxury resort.
The complex opened in June last year on top of a cliff overlooking the north west coast of the island, among the UNESCO World Heritage-listed Tramuntana Mountains.
One of the hotel's finest assets is its view over the Balearic Sea. And Branson believes it's also home to one of the finest beaches in the world.
"I’ve been coming to Mallorca since I was a young boy, so it will always have a special place in my heart," the British tycoon wrote on Instagram.
"This is what led me to buy the Son Bunyola villas and transforming it into a Virgin Limited Edition property."