Roy Keane has turned from football hardman to fashion model in a new campaign for adidas.

The Manchester United legend posed for the sportswear brand's new outdoor range.

He was joined by his dog  Jet for the shoot.

There is also a video in which Keane takes a walk in the Lake District before driving a boat across a river.

The Sky Sports pundit is decked out in various stylish jackets and trainers ready for winter.

In the video he talks about retiring from his career, saying: "I'll never get that buzz from anything else in my life."

He adds: "Life's been pretty good to me in terms of my career and my family. I actually have a lot of contentment in my life."