THE stars of Dragons’ Den are considered some of Britain’s top business minds - but even they have to admit that they sometimes get it wrong.
And one case has to be Natalie Ellis who invented a non-spill dog bowl called Road Refresher.
Natalie, 54, from Essex, failed to lure in the Dragons who told her there was no “huge profit” in her idea and she would be bonkers to try to break America.
But Natalie ignored them - and is now a multi-millionaire with celebrity clients including former President Barack Obama and Princess Anne.
Natalie, the founder of Prestige Pet Products UK Limited, told The Sun: “Going on Dragons’ Den was the best thing I ever did for my business.
She added: "And the second best was completely ignoring all of their advice! They were so wrong."
Natalie's Road Refresher, which has now earned £1m profit in a year, is a non-spill pet bowl claimed to 'reduce pet's slobber by up to 90%'.