I tried 6 cult lipsticks to see which are best value for money

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I look at eight lipsticks costing less than £10, weighing them to see which are the best value, and giving the cost per gram of each.

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Rimmel Lasting Finish Matte Lipstick

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Maybelline Color Sensational Made For All Lipstick

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Revolution Satin Kiss Lipstick

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L’Oreal Paris Color Riche Satin Lipstick

[{"selector":"#anim-c9c1b903-b1a3-46d5-8ae8-bafc98705b83","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4061f3a-f14f-4cd6-9483-2c8fab6ddf85","keyframes":{"transform":["translate3d(0px, -296.88891%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c5c1b46-6f6d-4b47-bdd2-89f9e612f334","keyframes":{"transform":["translate3d(77.13311%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a920bb2-f5da-48fd-b300-10ab516eb5b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09896894-9d4a-4a73-bf75-8336660abdbf","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ab249a4e-8e03-47ba-860f-b87f9fd04588","keyframes":{"transform":["translate3d(105.61056%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43ac1029-b2e6-4f66-8190-7d921b42e724","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd80b957-1e5d-4575-9c76-c97fec22e4de","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-6e6735c3-dcf8-49b9-8d93-4fcc062c2130","keyframes":{"transform":["translate3d(107.82123%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7dce7d2-d971-40ca-a011-ea6fc61b60e2","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65ea5aac-913b-40b2-a458-13fa4f8d9903","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d92c4de0-be32-4027-b51a-b46d639456fe","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e0e36a4-b5ae-4f56-9ded-3b54156f658f","keyframes":{"transform":["translate3d(109.65908%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abfa1e9a-c277-4f46-9cf6-717413626003","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49a0e62a-cf75-437a-99a8-630daccbf839","keyframes":{"transform":["translate3d(72.06350%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f262391-39f7-4a3a-b9ae-98ddc8de165e","keyframes":{"transform":["translate3d(-76.36364%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-158d7475-aa19-4677-8b0b-7f9e4c6326bf","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Amount of lippy: 4g Price per gram: £1.80

Max Factor Colour Elixir Velvet Matte Lipstick

[{"selector":"#anim-40df571c-41c8-4fa4-8aa2-c19422cc100a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f101f7d5-3b51-4686-a537-954322233ee6","keyframes":{"transform":["translate3d(0px, -296.88891%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e05192a-84bc-4adc-a293-5a81f57c2a2c","keyframes":{"transform":["translate3d(77.13311%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87254138-3fd3-46dd-9d7d-de9dfe7b596e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9db99b94-c715-4adb-93d3-da015b311dab","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-28958f81-7a8b-4f30-a95c-c56a94b28f30","keyframes":{"transform":["translate3d(105.48387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-116b8f3d-2f6e-40f1-a05d-d109ab0d19ac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-979e29c0-1e6c-4017-95d7-b5abd050d5c8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-484b2cea-fc7b-43de-be27-4e1f6f9d984a","keyframes":{"transform":["translate3d(107.82123%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7559220e-9cdf-4e2b-8f36-a5891cb2fb35","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-531820fb-3164-4804-b9fa-ebf88702dd58","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ddf27035-8fa2-441e-9945-043f0206cdd1","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb33df9d-d97e-4938-a23b-df356c48dbfa","keyframes":{"transform":["translate3d(109.65908%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aabab046-1c52-4e52-b06c-546cc703bf3d","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a0b42b2-583d-473b-b921-5aa44bbf0498","keyframes":{"transform":["translate3d(72.06350%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6f5f58e-a2f4-4b11-9255-c8c42593cde8","keyframes":{"transform":["translate3d(-76.36364%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-3529c2c5-94e9-4a57-a13a-35b7cb2cf2ef","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Amount of lippy: 3.9g Price per gram: £1.84

E.L.F. O Face Satin Lipstick

[{"selector":"#anim-52f6ed4e-7a6d-4061-872a-965b29677a80","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30a93805-4082-49b2-9af7-886fdf4df18c","keyframes":{"transform":["translate3d(0px, -296.88891%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8fd4c44-459c-4267-b30f-693ecaa75fd6","keyframes":{"transform":["translate3d(77.13311%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-efa1de3c-f0c8-468e-a139-4eb2270acfc7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5143b32-68de-40b1-a710-4e2d0eb31085","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a49bcf94-a9e5-4dfd-83d9-db152316c75f","keyframes":{"transform":["translate3d(105.48387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0798cf6d-3db0-419b-a66e-2552bebc74a3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5e24478-3da0-41ee-9559-bd4010b58136","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-17ad1c51-c391-4bb7-ab34-9b4f7bf8772e","keyframes":{"transform":["translate3d(107.82123%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1099d9b-3133-4c6c-81b8-8e1b7a12b733","keyframes":{"opacity":[0,1]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ade3d629-4a81-46ea-a379-18795ea963ed","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":1000,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-297b0e8c-070c-4744-a290-1c925b4cc574","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-929b4994-794e-4f89-b65d-9208d06840f4","keyframes":{"transform":["translate3d(109.65908%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3cde7460-1029-425d-ae77-e378e29e781f","keyframes":{"opacity":[0,1]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a61693f-e17e-4238-a18d-b8567d9d77b4","keyframes":{"transform":["translate3d(72.06350%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3466b766-d535-43dd-b8a6-c4e39c392fab","keyframes":{"transform":["translate3d(-78.45118%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-ba96c937-315e-4d3f-b288-970b6f8bc8ac","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Amount of lippy: 4g Price per gram: £2.25

I tried 6 cult lipsticks to see which are best value for money

a £5 buy

I look at eight lipsticks costing less than £10, weighing them to see which are the best value, and giving the cost per gram of each.

Rimmel Lasting Finish Matte Lipstick

The second-cheapest, and it did show. There was a tiny amount of product visible - not the best value.

£5.59

Maybelline Color Sensational Made For All Lipstick

Smooth to apply and includes lanolin oil to stop your lips drying out. Also a tonne of shades to choose from.

£7.99

Revolution Satin Kiss Lipstick

Packaging felt as luxury as pricier contenders despite it costing half. Plenty of product inside, and the formula was nice with a satin finish.

£4.00

L’Oreal Paris Color Riche Satin Lipstick

The best in terms of the amount of product it actually contained. And with more than 30 shades to pick from, it’s well worth snapping up.

£7.19

Max Factor Colour Elixir Velvet Matte Lipstick

Didn’t glide as effortlessly but colour packed a punch. For the price and weight, it’s one to try out.

£7.19

E.L.F. O Face Satin Lipstick

Pricier but a smooth application and didn’t dry lips out. Also more product inside than they estimated.

£9.00