I tested  Mr Kipling's  cakes against budget supermarket dupes

the best snack was an own brand less than HALF the price

Mr Kipling’s treats may be exceedingly good, but can you taste the difference against own-brand dupes? We tuck in and mark them out of five.

LEMON CAKE SLICES Mr Kipling Lemon Cake Slices, £2.75 A treat for the tastebuds. Lemon Cake Slices, £1.20, Tesco The citrus didn’t come through. Mr Kipling: 4/5 Tesco: 3/5

VIENNESE WHIRLS Mr Kipling Viennese Whirls, £2.50 Crunchy, with a candy-like texture inside. Holly Lane Viennese Whirls,  £1.39, Aldi This is a very messy biscuit. Mr Kipling: 4/5 Aldi: 3/5

APPLE PIES Mr Kipling Bramley Apple Pies, £2.75 A tasty apple pie but sadly underfilled. Bramley Apple Pies, £1.29, Tesco Moist and delicious. Mr Kipling: 2/5 Tesco: 5/5

ANGEL CAKE SLICES Mr Kipling Angel Slices, £3.95 It is too artificial for us. Angel Cake Slices, £1.25, Morrisons These belong in every afternoon tea. Mr Kipling: 1/5 Morrisons: 4/5

FONDANT FANCIES Mr Kipling French Fancies, £3 None of the miniature cakes looked the same. Holly Lane Fondant Fancies,  £1.75, Aldi These get a thumbs-up. Mr Kipling: 2/5 Aldi: 4/5

JAM TARTS Mr Kipling Jam Tarts, £2 The jam was a bit too sweet. Assorted Jam Tarts,  £1.15, Morrisons A bite-size delight. Mr Kipling: 3/5 Morrisons: 4/5