Mrs Hinch, aka Sophie Hinchcliffe, has certainly come a long way since she first burst onto the social media scene.
Expert Brenda Gabriel suggests it could all be thanks to Sophie hitting 34, the age women often find a new confidence after shaking off insecurities from their twenties.
In a post acknowledging her own self-development, Sophie shared a sweet snap where she could be seen on a sofa alongside her BFF Stacey Solomon's sister, Jemma.
The cleaning influencer's confidence has continued to soar, and Brenda describes the mum-of-two's transition from "shy home cleaner to booming beauty influencer" as "inspirational."
She explains: "Sophie went from being too shy to show her face, to the face of Home Bargains and is now confidently sharing beauty tutorials and makeup tips."
PR expert Brenda says sharing her prior weight struggles makes Sophie "more relatable and appealing to her audience who now likely see her as an online friend".
Brenda says of Sophie: "Being yourself, embracing your quirks and not being afraid to show up authentically can take your brand to the next level.”