From AI to choppy cuts – six of 2024’s hottest beauty trends

Beauty writer Mia Lyndon reveals the next big things in skin care and cosmetics.

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ARTIFICIAL INTELLIGENCE Beauty is going “space age” in 2024. We’ll be using artificial intelligence to match our foundation, pick out a fake tan shade and recommend our next perfume.

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BODY CARE Pinterest announced body care as one of its biggest new trends for 2024, after seeing a big increase in searches for body lotions and home-spa products.

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CHOPPY CUTS In the New Year, we’ll be asking our hairdressers for choppy, chin-length bobs and textured layers that embrace the hair’s natural look and feel.

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DE-INFLUENCING The opposite of influencing, this trend will see influencers and celebs telling us what not to buy.

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EYEBROW ATTENTION Traditionally, brow trends mean bad news — we’re still scarred from bleached and plaited brows — but fortunately, 2024 will be a year of normal, boring, healthy looks.

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FARM TO FACE Brands like Lush and Farmacy will pave the way with sustainable ingredients which can be traced back to responsible farms.

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