Don’t think you’re playing it safe by investing: new designs are released every season and they’re comfortable yet sexy. For AW22, choose their pink French-lace balconette bra – with underwiring for support and a soft cup for a natural silhouette – paired with their high-waist thong cut with lace-up detailing to the back. Or how about this lace chemise?
17. Kiki de Montparnasse
Last but not least is Kiki de Montparnasse, the lingerie brand to opt for if pretty, delicate florals are her thing. Perfectly pairing playfulness with provocation, the New York-based lingerie label – named after model and actress Kiki de Montparnasse – is best known for unapologetic black and red lingerie which celebrates the female form. Just note: designs can be expensive. See here: their beaded lace bra which comes in at a sweet £1,068.
18. Savage x Fenty
Most likely, Savage x Fenty needs no introduction… but we’ll give it one anyway. Having taken over just about every YouTube, TikTok and Instagram ad and algorithm out there, Rhianna’s foray into the world of underwear and lingerie has been nothing short of a hostile (but rather welcomed) takeover. Precisely what you’d expect and hope for from the defiant, edged-up star, Savage x Fenty’s offering is energetic, empowering and, quite simply, iconic. Beginning as a subscription service back in 2018, the label’s lingerie offering is now stocked by the likes of Amazon and Asos, and caters to a broad range of bodies, from sample to plus-size. So, be it a seductive pair of PJs, traditional lingerie or something more simple and comfortable, chances are that Rihanna has you (and your giftee) covered.
19. Pour Moi
Given that Pour Moi sells one bra every thirty seconds, there’s no denying that it’s one of the most popular brands on the market right now for women’s underwear. Which means one thing; it’s a pretty reliable bet. Priced at an elevated, but still moderately affordable rate, it’s a good benchmark brand to start with if you’re not comfortable heading into a more luxury gift, but still want something that’ll feel a bit more special. And the designs have the same feel. There’s plenty of range, with a wide variety of colours and styles on offer, all of which cover different vibes. And it’s not just underwear or lingerie either. If you’re after multiple gifts, you’ll be able to buy pyjamas, nightwear and even swimwear here too.
20. Skims
It’s hard to go wrong with an underwear set from Skims. Designed to flatter women of all shapes, sizes and skin tones, we’d bet the brand’s bestsellers are already on her wishlist. They’re certainly all over her feed – the bodysuits, slipdresses and cosy lounge sets are constantly viral. Their appeal? As well as an unbeatable blend of body sculpting and chic comfort, Skims’ seamless silhouettes are wearable beyond the bedroom. The minimalist nude hues are simple, yet sexy, and will layer exceptionally well with her existing wardrobe. Best of all, there’s a maternity line constructed for easy nursing, body support and swelling relief, so she can feel and look her best in every season of life.
21. Love Stories
Taking lingerie’s reputation for being uncomfortable and throwing it right out the window, Love Stories is here to finally make refined, feminine and sexier underwear something women actually feel like they want to wear every day. Founded by stylist Marloes Hoedeman, the whole ethos of the brand is to be actually designed for women, shunning more structured and constricting features like underwires, and instead focusing on feeling just as good to wear as they look, making them feel more confident. And the styles are all about versatility, looking to capture a range of styles rather than just a one-size-fits-all adherence to traditional looks. The only downside? It’s mainly suited to smaller sizes, due to a focus on more bralette-style pieces and the fact it only goes up to an F cup.
22. Wild Lovers
Founded by women, for women, Wild Lovers is the lingerie brand that puts a diverse image of femininity at its core. Eschewing a traditional offering of black lace and red mesh, the brand instead presents a selection of retro-inspired lingerie in trend-driven prints and vibrant colour palettes, all whilst catering to a range of body shapes and sizes. With everything from animal-printed corsets to satin thongs, Wild Lovers is here to awaken the inner ferocity of everyone who dons it.
23. Boux Avenue
Black lace has long been a classic in the genre of Valentine’s Day gifts for her, but very rarely does the formula stray from the classic balcony design. That’s why we’re spotlighting this Elyse set, a highlight of Boux Avenue’s extensive Valentine’s collection that bucks tradition and opts for a halter silhouette. Often more comfortable, the halter is a preferred design for those women who want a little less pressure on the shoulders, and — in the case of this lacy, push-up design — is still a sexy option. Comfort and coquettishness are themes that abound throughout the rest of Boux Avenue, one of our favourite affordable lingerie brands. Head there for more beautiful designs like the Elyse, and for a fantastic selection of lounge and nightwear.
24. Gilda & Pearl
For the woman in your life given to lounging like a queen, only the most regal lingerie will do. Enter Gilda & Pearl’s glamourous range of handcrafted slips, robes and separates – opulent pieces fit for reclining in the highest style. Whether she’s luxuriating in a long bath or bedding down for some beauty sleep, the collection’s high-momme silks, lacy negligees and velvet sleep sets will dress her like royalty for the occasion. And that’s not all – the atelier’s suite of luxe nightclothes boasts Swarvoski-studded numbers and an abundance of grand feather trims, plus a host of big day dressing gowns for the bride-to-be. Wrapped in ribbon present boxes with the option of a personalised message, they make a stellar Valentine’s Day for her. You’re welcome.
25. Cosabella
It’s a strange quirk of lingerie brands that many of them don’t carry extended sizing — often even beyond a DD. Cosabella is the rare label that not only doesn’t cater for larger cup and band sizes, but also delivers on style. Shop pretty, oft-lace sets in up to an I cup, including in this comfy yet sexy longline bralette in blue and pink.
26. Out From Under
Putting an equal weight on comfort and aesthetics, Out From Under is the thoughtful lingerie brand that looks after every element of its wearers, instilling them with a simple, wholesome confidence. With everything from quality loungewear and ribbed-trim cropped T-shirts to lacy bralettes and boned corsets, Out From Under’s wide-reaching offering makes for the ideal one-stop shop, catering to the full variety of content in her chest of drawers. Scroll on, and pick out what feels right.
27. Chitè
We exit the nation of France for our next entry, crossing the Alps into Italy. Chitè, a relatively affordable brand which favours embroidery and satin, is a safe bet to buy for the woman who prefers clean lines and chic simplicity. The brand has personalised gifts nailed with a knicker embroidery service, but our pick of its new collection is on this beautiful pistachio set which shows off all of the high-quality quirks of the label.
28. H&M
A high street classic that needs no introduction, if there’s one thing H&M has been doing well for years it’s lingerie. Ultra affordable, with most pieces available for less than £30, it’s the range of styles that really carries the brand, with a selection of bodysuits, bras and underwear designed to suit different body types. The range extends from non-wired bralettes that are often preferred by smaller breasted women, to more supportive underwired designs, and even nursing bras.
