Ricky Gervais has taken over a prominent billboard in Slough, the location of his hit show The Office, for his latest attempt to promote his brand, Dutch Barn Orchard Vodka. The ad encourages consumers to buy Dutch Barn Orchard Vodka to make “one person rich and happy”, with the caveat “that person is Ricky Gervais”.
The ad shows the comedian and brand co-owner in black and white enjoying a nice glass of Dutch Barn Orchard Vodka. The post continues his streak of down-to-earth, non-traditional and non-serious marketing of his brand.
Ellers Farm Distillery marketing director Ross Haddow said: “Since bringing Ricky to the Dutch Barn team we have been committed to his vision of non-traditional, honest advertising. While Slough might not be the traditional choice for a billboard debut, it was the only place we wanted to launch our ad.”
Ellers Farm Distillery, based in North Yorkshire, launched Dutch Barn Orchard Vodka 2022, handcrafted from British apples and tasted every 20 minutes during the distillation process.
Dutch Barn Orchard Vodka is available on Amazon, Costco, Waitrose, Sainsbury’s, Tesco, Morrisons, ASDA and the Ellers Farm website.
