Liberty Romford, a shopping center owned and operated by Redical, has announced the opening of globally renowned sandwich chain Pret A Manger and independent coffee pioneer Black Sheep Coffee, reinforcing the positive development and market momentum the destination is experiencing following its strategic strategy. transformation and ascension.
Pret A Manager and Black Sheep Coffee join The Liberty Romford’s selection of international, top UK and independent operators. Occupying a striking corner unit between Stewards Walk and Lockwood Walk, the new Pret A Manager measures 4,100 sq m, while the new Black Sheep Coffee measures 3,300 sq m and overlooks the heart of the site, Liberty Square. Both operators will benefit from The Liberty Romford’s strong annual footfall of 13.6 million and long dwell times, which exceed comparable shopping center benchmarks by 21%.
Both operators will benefit from The Liberty Romford’s position as London’s number one satellite shopping center in terms of thirteen retail opportunities, totaling £247m. The center’s annual number of visitors is also a strong 13.6 million and the length of stay is high, which exceeds comparable shopping centers by 21 percent.
Oliver Lloyd, Head of Leasing at The Liberty Romford commented: “As London’s number one satellite shopping center and Romford’s dominant arrangement, it makes perfect sense that market leaders Pret A Manager and Black Sheep Coffee have chosen to open for us. Under the center’s new Redical ownership and leadership, we are starting to unleash the site’s full commercial potential and we are actively working to develop and improve the center’s food and beverage offerings to serve our highly committed area of influence. Pret A Manager and Black Sheep Coffee are two best-in-class brands that have raised the bar for F&B at The Liberty Romford.
Liberty Romford’s development began in 2022 following its purchase and significant investment by industry disruptor Redical. Following the implementation of its multi-year £7m improvement budget, the venue has already received notable parking improvements with a frictionless car park, CCTV and cleaning upgrade and a new center management package. The new brand identity and destination update will soon be revealed in new entrances and signposts, marking an active step change for the destination in the market.
