Pepsi MAX has revealed its first major redesign in 14 years in CGI images of a scene featuring digitally altered artwork on a pontoon along the River Thames. The images show a 20 meter tall inflatable Pepsi MAX can with the new design.
The brand will deliver a series of immersive unique experiences in 2024.
Neil Ronson, Senior Marketing Manager, Pepsi MAX UK, said: “We are proud to unveil our vibrant new visual identity, and what better way to mark this special occasion than to unleash a giant digitally altered Pepsi MAX can next to the O2. This activation stands as a sincere testament to our commitment to creating memorable brand experiences that push the boundaries of credibility and resonate deeply with our audiences – reflecting the dynamic spirit of the Pepsi MAX brand on a larger scale than ever before.”
