Mollie’s has appointed Matt Bell as its new CEO. With more than 20 years of leadership and hospitality with functional experience, Bell joins the brand as it continues its ambitious growth plans.

Bell previously served as Citizenm’s CEO and has also served as the Chief Operating Director of the Hospital Club and as CEO of Seaham Hall & Serenity Spa.

Bell follows Darren Sweetland, who led Mollie for the last four years and has now switched to CFO’s role in the United Kingdom, Europe and Asia in Soho. Mollie will continue his relationship with Soho House as it prepares to open its first city center location in Manchester later this year.

“I’m happy to join Mollie’s, a brand I’ve admired since it was founded,” Bell says. ‘It perfectly manifests my passion to create unforgettable guest experiences through genuine connections and promotes sustainable development and innovation culture.

‘This year, the first city center, Mollie’s, will be opened as part of Manchester’s old Granada studios, which is an exciting time in the development of the Mollie brand. I look forward to getting my experience and expertise to build an incredible work that the team has already achieved and support Mollie’s’s achieved its ambitious goals. “

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