A powder supplement is hailed as “magic powder” on Amazon thanks to its effects on hair and skin. The collagen powder is down to £18.69 from £26.99, and if you subscribe it’s just £16.82.

An Amazon Prime subscription means you can schedule deliveries of the powder whenever you run out. You save up to 15 percent and you can cancel at any time.

Elsewhere, Wellgard collagen powder costs £17.78 at OnBuy, £19.70 on eBay and £16.99 direct from Wellgard. The collagen powder contains eight essential amino acids.

It is practically tasteless and dissolves in hot or cold liquids. Wellgard recommends adding it to coffee, juice, porridge, soups or even in recipes.

Collagen is the protein responsible for healthy joints and skin elasticity. It is produced naturally by combining amino acids, which are found in several foods such as mushrooms, citrus, cheese and more.

But according to WebMD, existing collagen breaks down as you age, and it becomes harder for your body to produce more. Taking a collagen supplement can help maintain hydrated skin, stronger bones, thicker hair and healthier nails.

Wellgard’s powder has 4.5 stars on Amazon from 13,893 reviews. One person called it “magic powder” and said it “I want to use this for the rest of my life, it definitely reverses the signs of aging.”

Another person wrote “I’m 64, slim and fit but feel like my skin no longer suits me! After doing some research a supplement seemed the way forward. After looking at many products this one seemed to fit the bill. I have been using this for exactly a week now and you have to believe me when I say I can already see the difference.

“I go to four yoga classes a week and am used to seeing the skin on my upper arms hanging upside down in a pose, but that’s no longer the case! I was seriously distracted from my practice yesterday when I saw the difference.” Many other shoppers called it a “miracle” as one person wrote “I’ve been taking collagen in my coffee every morning, it helps my skin bones etc.

“I’ve noticed my hair and nails are growing like crazy, also my legs and shoulders hurt less which may be a coincidence but I feel like it’s helping!” Of the negative reviews, one person wrote “It’s been a while since I’ve been using this powder but honestly I didn’t see a difference in my skin.”

If you prefer to stick to tablets, Holland & Barrett sell a tub of 180 for £31.99. It comes with a buy one get one free offer, so you can walk away with enough tablets for a year for the same price. The bathtub has four stars from 240 reviews.

You can buy Wellgard collagen powder from Amazon, OnBuy, eBay and Wellgard. You can buy the tub of 180 tablets from Holland & Barrett.

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