Heinz has teamed up with Cathedral City to launch Heinz Cheesy Beanz because research showed almost half of us say beans and cheese are one of the best food combinations. On average, Brits eat baked beans 57 times a year, with a further 25% admitting to eating them at least twice a week or more.
And 64% say cheese makes the beans tastier. A limited drop of 500 tins will go live at midday this Valentine’s Day on Heinztohome.co.uk, with an RRP of £1.80. And Heinz Cheesy Beanz will then hit supermarket shelves nationwide from February 21.
Alessandra de Dreuille, Director of Meals and Insights at Heinz, said: “We know Brits absolutely love pairing beans with cheese and so we’re delighted to finally announce our partnership with Cathedral City – bringing bean lovers up and down the country the ultimate perfect match. And what better time to launch this cheesy duo than before Valentine’s Day! Whether you’re celebrating with your friends, partner, family or even your pets, you can be sure to find love with Heinz Cheesy Beanz .”
