Heathrow Airport has launched a live music stage to give up-and-coming acts the chance to impress industry bosses flying into London during the festival season.
The first show inside Terminal 5 took place on Monday night, with performances from acoustic rock band China Bears, folk singer The Halfway Kid and R’n’B artist Olivia Nelson.
Heathrow said those performing on stage have “access to an audience bigger than Glastonbury”, as it expects a record 30 million passengers to travel through its terminals this summer.
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Karoline Komolafe, UK regional director of music events company Sofar Sounds, which has partnered with Heathrow, said: “The Heathrow Introducing stage isn’t just about providing entertainment, it’s about driving careers to new heights.
“It’s a game-changer for those looking to break into the industry, especially with festival season peaking, and offers exposure to executives traveling through the hub. You can only get this at Heathrow.
“We’ve loved picking out what we think are the most promising and genuinely exciting acts starting right now, and I think Heathrow passengers will have a great time at the gigs.”
“We’re proud to give people from all over the world the chance to experience the best of the UK’s emerging musical talent and a taste of British culture from the moment they reach the airport, while helping UK talent launch their careers. .
“We’re gearing up for the busiest summer ever, which means we can give artists on the Heathrow Introducing stage a huge audience to play to.
“As we strive to be an extraordinary airport that delivers the best travel experience in the UK, initiatives like this support our commitment to culture, innovation and excellence.”
Two more shows on the music stage will be held on July 12 and 24.
