Matt Luscombe has been appointed CEO of Freemans Events Partners because the business in family ownership will set its attraction to reach a turnover of £ 200 million in the next few years.

Prior to moving to Freemans, LusCombe served as CEO of the Coles Group and Managing Director of Cycas Hospitality at the Intercontinental Hotels Group.

He cooperates closely with current CEO Stephen Freeman, who will move on to the role of CEO as the company strives to triple annual turnover in accordance with its new five -year strategy.

The event Caterer announced a turnover of £ 60.4 million and a profit of £ 2,8 million in its financial results, ending January 31, 2024.

Luscombe said, “I’m happy to take the reins and guide the company so exciting that it will start its next expansion phase. Growth in the family business and the wider team in Stephen is truly significant and has established Freemans Event Partners as the leader of the event. It is an honor to be tasked with leading the company’s next growth phase.

“I am very passionate about the event industry and look forward to working with our team and our partners, our customers and journalists. It is an exciting time for the sector, both in the UK and internationally. A strong event tube will ensure that we will continue to change the fan experience in and after 2025. “

Freeman added: “We have done a great job over the last decade by investing Freemans event partners at the forefront of the biggest events and venues in the UK. I am very proud of the business we build, but I’m just as excited about this next chapter as we continue to expand domestic and international expansion.

“Matt is ideal for helping us achieve our ambitious goals, based on his valuable experience of producing successful growth between hotels and hospitality. This new number of business is not I stepped back. I am as energetic about the event industry as ever before and look forward to wishing Matt and presenting her incredible event and location partners in the coming weeks. “

In 1975, the Freemans Events Partners founded Stephen Freema’s older as one of the fish and chip shops in the Silverstone area, which is still a partner to the venue to this day.
Since then, it has expanded into a larger catering operation of the event, which is collaborating with prestigious places such as Wembley Stadium, Jockey Club, Lord’s Cricket Ground and European tour.

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