Ayo Akinsete, formerly CEO of Birch and former Regional Director of SH Hotels & Resorts, has recently been appointed COO of hostel brand Generator.
Ayo Akinsete has over 15 years of experience in the industry and has a solid background including leadership roles in the opening and operations of the Dream Hotel Group.
Ayo Akinsete was Birch’s CEO until recently. Under his leadership, he oversaw the launch of Birch Selsdon last year. Unfortunately, the company faced financial difficulties and went into administration in the following months.
At the design-focused Generator brand, Ayo Akinsete will be tasked with overseeing future openings and transactions, as well as planning for challenges and opportunities that arise during the company’s rapid growth.
In addition, Ayo Akinsete will take on projects for the Freehand hotel collection operated by Generator, further expanding his responsibilities in the expanded role.
Generator has expressed its intention to strengthen its presence in both Europe and the United States, while also expanding its footprint into new regions such as Asia and the Middle East.
Generator, founded in 1995, has continuously expanded its product range to cover, for example, London, Copenhagen, Hamburg, Berlin and Miami Beach. In 2017, the company was acquired by Queensgate Investments.
