Following KSI, Logan Paul and MrBeast’s Lunchly announcement, YouTuber DanTDM has debunked the new kids food product.
Launched by a trio of YouTubers, Lunchly is a new grab-and-go food line offering pre-packaged meals that aims to disrupt the lunch market.
The brand offers three meal options – The Pizza, Turkey Stack ‘Ems and Fiesta Nachos, which aim to be a healthier alternative to the ever-popular Lunchables.
Lunchly’s products include Feastables chocolate bars and PRIME hydration drinks, creating a cross between the three internet stars and their established brands.
There’s just one problem, between serious allegations against MrBeast (Jimmy Donaldson) and questionable health concerns about the new products, there’s been a lot of backlash.
DanTDM vs. Lunch Drama explained
Tensions arose between YouTuber DanTDM and influencers KSI, Logan Paul and MrBeast following the announcement of their new brand Lunchly.
The drama started when DanTDM posted on X (formerly Twitter) criticizing the product launch, sparking an online debate among fans.
He called the announcement “sells crap to kids” and it was critical that the trio be fair “selling goods to make money:”
“What happened to the YouTube guy..
I can’t say anything anymore. This is selling stuff to make money, simple. How does this benefit their fans?
This is selling crap to kids who don’t know better than to trust the people selling it to them.
Do better.”
Logan Paul countered and responded to DanTDM’s X post by acknowledging them “desire to build companies” but also invited Lunchables for “allegedly contains lead” after which he provided a screenshot of a related article:
“I’ll tell you what happened to the YouTuber
We spent our lives creating content and building our brands
Now we want to build companies
You say nothing when Lunchables faces a ban for allegedly containing lead, but when we create a better version, you’re upset? Then don’t eat it”
A community note from X below this post says that Paul’s Ice Pop PRIME (included in the Lunchly box) also has reports of lead contamination.
In full defense, Paul called Brian Sutterer “idiot” With X, after questioning the amount of electrolytes per Lunch Box:
“Crazy how even a ‘sports medicine doctor’ can’t tell the difference between sodium and potassium
The 400 mg of electrolytes mentioned is the potassium in PRIME, you moron”
KSI joined the DanTDM drama and reported possible hypocrisy from a YouTuber who previously promoted “MunchPak” and has had his own set of toys that KSI thought were cool “like shit” him.
MrBeast broke his silence on the controversy and defended Lunchly’s purpose in the market as a healthier, lower-calorie alternative to Lunchables. He explained how Lunchly uses higher quality ingredients “for about the same price:”
“Lunchables sells hundreds of millions of units and countless people eat it. Our goal is to give people a better alternative to that. Our turkey meal is, for example, 80 fewer calories, 60% less sugar, more electrolytes, we use real cheese, they use a ‘cheese product’ (they can’t call it cheese), better quality meat, etc.
Of course eating fresh chicken and broccoli is healthier, but if someone is going to eat a ready meal like this (which millions of people do through lunch boxes), then I think giving a higher quality version for around the same price is a good thing and why we started Lunchly. In addition, when we get economies of scale and get things cheaper, we only improve the product even more.”
However, MrBeast has come under fire for his defense of the Lunchly brand, with critics pointing to his silence on past workplace misconduct and a lawsuit related to his Amazon Prime Video series. Beast Games.
X users have expressed their frustration with one publication, “Contact the accusations man” while others noted how quickly MrBeast responds to business criticism compared to more serious accusations.
Legal action against Beast Games includes allegations of unsafe working conditions, sexual harassment and misleading competitors about their chances of winning.
The YouTuber has come under a lot of scrutiny recently, including allegedly hiring a registered SO, “Delaware,” and assaulting former employee Jake Weddle, who claims he endured harmful conditions during a challenge video about solitary confinement that was never released.
Only time will tell if MrBeast will ever address another lawsuit or other allegations on social media, or if he’ll save his answers for what his young audience packs for school lunches.
