AA’s Small Hotel Group of the Year Crerar Hotels Group has significantly strengthened its marketing activities by announcing that three new people have been appointed to its team after the continued growth of the portfolio and a successful year 2023.
As part of Crerar Hotels’ continued growth, Chloe Caprani has taken on the role of Group Marketing Manager, supported by Group Marketing Manager Faith Lingle, and the trio is completed by Brian Sharp, who takes up the new role of Group Social Media Manager. .
Chloe joins the team following her previous role at Ghost Gastro Ltd, home to Butta Burger and Homies Pizza, two of Scotland’s fastest growing casual dining brands. Chloe used her creativity and drive to lead the marketing and development team and has brought her knowledge of the hospitality industry to Crerar Hotels.
Faith, who will support Chloe in the marketing team, is a US citizen who was so charmed by the beauty and culture of Scotland that she moved here permanently after finishing university. Faith’s love of supporting local businesses encouraged her to move from the fitness industry to hospitality and join the Crerar Hotels team.
At the same time, the group’s proud and genuine hospitality encouraged Brian to join the team managing the social media platforms. Based in the Scottish Highlands, Brian is passionate about promoting the group’s stunning locations as dream holiday destinations, as he can often be found taking stunning photos of the surrounding scenery.
Chloe, Faith and Brian will work alongside Marketing Director Alison MacLeod, who has been a valued member of the Crerar Hotels Group since 2021. He has guided the group in the resettlement and restoration and improvement of several million falls.
Alison said: “I’m thrilled to have three new members join the Crerar Hotels team, especially as we continue to grow our range of hotels and guest houses. Chloe, Brian and Faith’s combined experience in the hospitality and marketing industry and their love of our destinations is incredible and I’m sure it helps us continue to succeed as a company.
“The last 12 months have been very positive for Crerar Hotels, as we have received impressive award wins and increased our portfolio, so we want to strengthen our voice both domestically and internationally as we push forward with our growth plans.
“Chloe, Faith and Brian have already exceeded expectations in their respective roles, so I look forward to their contributions as we dive deeper into 2024 and beyond.”
Dublin-based Chloe Caprani added: “It’s an exciting time to be joining the company, from recent awards wins to growth plans.
“I am very fortunate to be joining the team alongside two other talented individuals, Faith and Brian, who are both equally dedicated to highlighting each Crerar Hotel property as the best places to stay and explore in the UK.”
Crerar Hotels has recently invested £1m in staff recruitment, retention and development to ensure they continue to deliver an excellent guest experience and remain a true employer. For more information about a career at Crerar Hotels, visit
https://careers.crerarhotels.com/.
Crerar Hotels has a collection of four and five star hotels and guest houses located across Scotland, including Mull, Inveraray, Ballater and Dunkeld.
