Lidl will introduce electronic shelf labels in all its stores to reduce paper and ink consumption, the supermarket has announced. The move will see old paper price tags replaced by the end of 2024 after trials in more than 35 stores, including in Epsom and Tooting.
The supermarket said the new labels will save an estimated more than 206 tonnes of carbon annually. The new technology also saves time for store employees who currently have to manually check and update paper price tags.
During the trial, Lidl said it found that more than two-thirds of shoppers surveyed said they did not notice the change. Isaac Ekpenyong, Head of Sales Organization at Lidl GB, said: “As a discount store, sustainability and efficiency are deeply embedded in our DNA.”
“Making changes to how we operate, no matter how big or small, allows us to improve the overall experience for those who shop with us.”
“In this particular case, we’re empowering colleagues to free up more of their time to devote to tasks that directly benefit our customers.”
“But our move to electronic shelf labels is more than that; it’s another step we’re taking to reduce our impact on the environment by reducing paper and ink consumption.”
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