Beyond Meat is giving away unlimited free plant-based Beyond Burgers for Veganuary at Boxpark Shoreditch for one day only. It follows the launch of their Taste You Can Believe In campaign, which pokes fun at Veganuary misconceptions.
The free burgers are part of a food truck tour which kicks off in Bristol yesterday (January 22). It’s also on its way to Oxford, Manchester, Birmingham and of course London, arriving on Thursday 25th January.
The tour is headlined by herbal TikTok star Luke Vernon, who has 2.3 million followers. He said: “I can’t wait to go on tour offering free, insanely meaty, plant-based Beyond Burgers so people can experience for themselves that Beyond Meat really is ‘Taste you can believe in. So juicy and crispy – their burgers are really un-burger-credible!”
Those craving a Beyond Burger can get their hands on one at Boxpark Shoreditch on January 25 from 11am to 3pm. The free samples will return at 5 p.m., when you can get them until 19.00.
To get the free food, look out for the Beyond Meat food truck. There you get a hamburger stacked with tomato, lettuce and plant-based cheese.
Beyond Meat UK Brand Manager Ellie Stevens said: “With the ‘Taste You Can Believe In’ campaign, we want to educate consumers about the benefits of our products in a light-hearted, accessible yet informative way.
“January is a key time to assess our meat consumption, and we wanted to highlight how our tasty Beyond Meat products allow everyone to keep eating what they love, but do it in a way that’s better for the planet – no sacrifices required.”
