The UK’s largest independent hotel group has unveiled a ground-breaking rebrand that demonstrates its commitment to exceeding customer expectations and delivering outstanding experiences across its growing range of hotels.
Bespoke Hotels, which includes more than 70 independent hotels across the British Isles, has announced a comprehensive rebranding initiative. This includes an updated website, new brochures and an enhanced identity, highlighting Bespoke Hotels’ dedication to its partners, stakeholders and guests. This effort aims to strengthen its leadership in the hospitality industry.
The updated brand highlights Bespoke Hotels’ strategic expansion, enabling it to accommodate a wider range of travelers and destinations. Throughout this evolution, the brand remains steadfast in its core values of exceptional service, a passion for hospitality and a commitment to treating each guest as an individual.
The multi-faceted strategy includes significant investment in a newly revamped website to boost its direct booking channel. In addition, a brochure is distributed to all hotels during leisure breaks, which encourages cross-selling within the portfolio. Each hotel is also decorated with a plaque identifying it as part of the Bespoke Hotel family, reinforcing the brand’s presence.
Thomas Greenall, CEO of Bespoke Hotels, said: “This is not just a visual refresh; it is a comprehensive strategy designed to create lasting value for our stakeholders. Looking to the future, we are committed to staying ahead of the curve and innovating to deliver added value to our owners and meet the ever-changing needs of our guests. We thank everyone for their continued support as we embark on this exciting new chapter.”
The year 2024 has proven to be significant for Bespoke Hotels, characterized by the strengthening of its current portfolio through various development projects. This includes the launch of two new Gotham locations, as well as the opening and renovation of several other hotels throughout the collection.
