London has witnessed some pretty notable collabs over the years; but arguably none as iconic as this one. The best coffee bar in London has teamed up with the UK’s most visited cultural attraction – and doesn’t that just sound like a match made in heaven?

That’s right, folks: yesterday saw London‘s legendary late-night coffee bar, Bar Italyswing open the doors of its shiny new site inside none other than Outernet. This partnership marks the very first expansion for the 24-hour Soho spot. But I suppose if you can’t make history on your 75th birthdaywhen can you?

Beloved for being open – quite literally – all hours of the day and night, and oozing its undeniable charm; Bar Italia was first opened in 1949 by Lou and Caterina Polledri and has stayed in the family ever since. Now run by the grandchildren of the original owners, many of the bar’s original details and features still remain, and it’s still to this day the epitome of old-school Soho. The new Outernet location is sure to become just as cherished as the original – and I, for one, can’t wait to pay it a visit.

Philip O’FerrallCEO at Outernetsaid “This is new Soho coming together with classic Soho and proving that the two can combine to create something very special with real soul. Both Outernet and Bar Italia are completely unique and so this is a natural partnership. I couldn’t be happier that Outernet will be the home of a new Bar Italia spot for the first time ever.”

The Polledri family of Bar Italia said: “The original iconic Bar Italia is thrilled to announce our opening at Outernet. We are excited to collaborate with such a legendary space, bringing our rich heritage and passion for quality to this vibrant and dynamic location. This marks the perfect union of the original 1949 café with the world’s most modern and advanced tech building – a blend of timeless tradition and cutting-edge innovation.”

Happy birthday Bar Italy – London is lucky to have you. Here’s to the next 75 years and beyond…

Bar Italia can now be found at 21 Frith Street, Soho, W1D 4RN and The Outernet, Charing Cross Road, WC2H 8LH.

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