Australian donut brand Lena Lu Donuts has made its UK debut and plans to open three locations by the end of November.
The first two locations are in Primark stores in Lakeside, West Thurrock, and Watford, Hertfordshire, and are backed by London-based investment firm Gamechangers Investments.
A third Lena Lu location will open in November, with more stores “on the horizon” for 2025, according to the group.
Lakeside Lena Lu opened its doors on Monday 14th October, while the Watford branch will open on 21st October.
Lena Lu Donuts was founded by entrepreneur Kym Hall and is also located in Lumiere Mall, Riyadh.
At Primark locations, customers have the option to customize their own donuts by choosing a variety of toppings, toppings and sauces.
The grab-and-go area also offers unique flavors such as cookies and cream, jam, hazelnut chocolate and Biscoff crunch.
Hall, owner of the Lena Lu brand, said: “From humble beginnings in Perth Australia to our current partnership with Primark, it’s been an exciting road to growth and innovation. Bringing our interactive donut bar to Primark stores in the UK is a special milestone for us.
Tim Kelly, new business development director at Primark, added: “At Primark, we’re always looking for ways to improve our customer experience and the addition of Lena Lu Donuts to our stores in Watford and Lakeside is another exciting milestone for us. With its fun, hands-on donut creation experience, we know our customers love the chance to make their own sweet treats while shopping with us.”
