McDonald’s has launched a multi-sensory burger experience on London’s Outernet, live for one day only on April 18, to celebrate its beef burger getting a tasty makeover. DJs Rickie and Melvin took over the decks at a VIP preview of the space as guests took a journey through the creation of McDonald’s beef burgers and witnessed each ingredient come to life on the 4D Outernet screens.
Abbey Clancy, Peter Crouch, Vicky Pattison, Rylan Clark, Grace Dent, Amber Gill and Chris Hughes were on hand, mingling with other guests and enjoying ASMR-inspired experiences to harness sight, sound, touch, smell and taste.
New Big Mac, Quarter Pounder with cheese and Cheeseburger were offered, all with new soft, brioche-like toasted buns, meltier cheese and juicier beef.
